Associate Director, Content

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

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The Associate Director, Content sits within Razorfish’s media team and leads the development and execution of branded content partnerships that connect media, creative, and culture to drive business results.

Reporting to the Director and managing Manager/Supervisor-level team members, the Associate Director plays a central role in bringing custom content programs to life, driving day-to-day development and execution while helping translate strategic direction into actionable plans. The role coordinates work across partners, clients, and cross-functional teams from marketplace development through activation and measurement.

An ideal candidate is a strategic, collaborative content marketer with strong creative and media judgment, client leadership skills, and the ability to lead complex programs and teams from development through execution.

• Drive the day-to-day development and activation of branded custom content programs, helping translate strategic direction into executable plans and coordinating work across partners, clients, and internal teams.
• Manage marketplace engagement for custom content programs, including partner outreach, media plan proposal evaluation, iterative refinements, tactical recommendations, and negotiations. Provide strategic and creative POV across concepts, talent, production, content development, and stakeholder approvals.
• Lead cross-functional execution across clients, partners, investment, creative, production, analytics, and legal/business affairs.
• Oversee paid media activation and measurement, including launch readiness, delivery, optimization, reporting, and program wraps.
• Drive program governance across timelines, budgets, approvals, dependencies, and deliverables; anticipate risks, develop solutions, and elevate when appropriate.
• Serve as a senior day-to-day client and partner lead, presenting recommendations, facilitating decisions, and maintaining alignment across stakeholders.
• Direct and develop Manager/Supervisor-level team members through clear priorities, coaching, feedback, and quality control.
• Contribute to ideation, marketplace intelligence, partner evaluation, and new approaches that strengthen client programs and agency’s content offering.

• 5+ years of experience in branded content, content partnerships, media investment, integrated marketing, entertainment marketing, or a related field; agency experience strongly preferred.
• Demonstrated experience leading custom content or integrated media programs from development through activation and measurement.
• Strong understanding of the evolving media landscape and consumer, cultural, social, and entertainment trends, with an eye toward emerging opportunities for brands.
• Strong strategic and creative judgment; conceptual and forward-thinking, with the ability to evaluate ideas and opportunities against client objectives, feasibility, and business value while navigating ambiguity and developing new approaches.
• Strong client leadership, communication, presentation, and stakeholder-management skills.
• Strong project management, attention to detail, and problem‑solving skills, with the ability to prioritize and lead multiple…