Director, Paid Media

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to Tik Tok. With 30 years of leadership in search and content marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.

Avenue Z is seeking a Director of Paid Media. This is a hands-on role for a strategic, performance-minded marketer who can translate business goals into strong paid media plans, guide day-to-day execution, and help elevate the team’s operating standards.

The Director of Paid Media will lead strategy and execution across core paid social and paid search channels, with particular strength in Meta and Tik Tok. The ideal candidate also has experience with Tik Tok Shop paid media and understands how campaign performance connects with products, creators, affiliates, offers, and shop operations. This person will manage client work directly, support onboarding, mentor team members, and bring structure and follow-through to the paid media function.

• Own the day-to-day paid media strategy and performance for our portfolio of client accounts.
• Develop channel strategies across Meta, Tik Tok, Google, Linked In, Snapchat, and other platforms as appropriate to the client’s goals.
• Translate client objectives, budgets, offers, and performance targets into clear campaign plans, testing road maps, and optimization priorities.
• Serve as a trusted strategic partner to clients, communicating performance, recommendations, risks, and next steps with clarity and confidence.
• Oversee the team’s execution of paid media campaigns, ensuring campaigns are built, launched, monitored, and optimized in line with account strategy, agency standards, and client goals, with appropriate attention to pacing, tracking, creative performance, audience strategy, and measurement.
• Lead creative strategy for paid media by developing creative performance reports that translate audience, offer, platform, and campaign insights into clear recommendations; hand off creative production priorities to Creative Strategists, including which concepts, formats, hooks, and variations to produce, test, and scale across channels.
• Lead all paid media client onboardings by establishing clear requirements, ownership, timelines, access, tracking, and launch plans to create a smooth client experience and ensure campaigns are launched accurately and on schedule.
• Identify account opportunities, address issues proactively, and elevate challenges to the Group VP with a clear diagnosis and recommended path forward.
• Maintain accountability for campaign quality, accuracy, timelines, deliverables, and results across assigned accounts.

• Develop and optimize Tik Tok Shop growth strategies in alignment with client goals, promotions, budgets, and return targets.
• Support campaign execution across Tik Tok Shop, including GMV Max where appropriate, covering setup, creative selection, budget pacing, publishing, monitoring, and optimization.
• Connect paid media recommendations to Tik Tok Shop fundamentals, including product listings, product tagging, offers, inventory, shipping, and conversion considerations.
• Partner with affiliate and creator teams to align paid media plans with creator content, product sampling, affiliate activation, and top-performing content opportunities.
• Use Tik Tok Shop and campaign performance data to identify testing opportunities, improve efficiency, and inform client recommendations.
• Monitor relevant shop and seller-health indicators, surface operational issues, and coordinate with internal partners to resolve problems quickly.
• Stay current on Tik Tok Shop platform developments, creator-commerce trends, and emerging best practices.

• Mentor and support paid media marketers through campaign planning, optimization, troubleshooting, reporting, and professional development.
• Review campaign builds, strategy documents,…