Analyst, Regional Growth Marketing - Campaigns & Digital

Analyst, Regional Growth Marketing
- Campaigns & Digital

The Analyst, Regional Growth Marketing
- Campaigns & Digital will be a key member of the Visa Value-Added Services regional marketing team, supporting high-impact campaigns that build awareness, generate demand, accelerate pipeline, and strengthen client engagement across Latin America and the Caribbean. The role will focus on webinars, digital campaigns, campaign operations, content adaptation, translation, and performance reporting.

This role sits at the intersection of regional business priorities, client engagement, go-to-market strategy, and marketing execution. The analyst will collaborate across Sales, GTM, Product Marketing, Integrated Campaigns, Demand Operations, and regional stakeholders to deliver high-quality programs and measurable business outcomes.

In this role, you will contribute across a portfolio of regional marketing initiatives, with responsibilities evolving based on business needs and priorities. Core areas of focus may include:

• Demand Generation & Campaign Support:
  Contribute to integrated digital and account-based marketing programs, supporting campaign setup, execution, optimization, and performance tracking.
• Webinars & Virtual Engagement:
  Support end-to-end webinar delivery, including planning, promotion, registration, speaker coordination, audience communications, live execution, follow-up, and reporting.
• Content Localization & Translation:
  Coordinate the adaptation and translation of global campaigns, client communications, sales materials, landing pages, and webinar assets for regional and sub-regional relevance.
• Insights & Performance:
  Track campaign engagement, lead generation, account response, pipeline contribution, and conversion metrics, translating results into clear recommendations.
• Cross-Functional Orchestration:
  Connect regional priorities with Integrated Campaigns, Product Marketing, Demand Operations, Sales, GTM, creative partners, and local market teams.

You will work in a highly collaborative, fast-moving environment and act as a connector across regional and global teams. Success requires sound judgment, clear communication, strong attention to detail, cultural awareness, and the ability to manage competing priorities while maintaining focus on program impact.

What You Will Do Day to Day

• Partner with regional marketing leaders, Sales, GTM, and Product Marketing to translate business priorities into campaign briefs and execution plans.
• Support digital campaigns, email programs, landing pages, paid and organic promotion, nurture journeys, and account-based marketing initiatives.
• Coordinate webinars from planning through post-program follow-up, including timelines, speaker readiness, registration, attendee communications, and lead handoff.
• Manage localization and translation workflows across Spanish, Portuguese, and English assets, coordinating reviews and maintaining message and brand consistency.
• Coordinate agencies, creative teams, and internal stakeholders to deliver assets, approvals, and campaign launches on time and on brief.
• Maintain campaign calendars, project trackers, priority account lists, CRM records, and marketing dashboards in partnership with Demand Operations.
• Analyze campaign and webinar performance and use AI tools to accelerate research, content drafting, localization support, data synthesis, and workflow efficiency.
• Prepare concise campaign recaps, stakeholder updates, and actionable recommendations linked to engagement, pipeline progression, and business impact.
• Contribute to scalable playbooks, templates, and best practices that improve campaign quality, consistency, and speed across markets.

Why This Role Is Important

This role helps ensure regional business priorities are converted into relevant, scalable, and measurable marketing campaigns. By supporting strong digital execution, localized client communications, and disciplined follow-up, the analyst will contribute to demand generation, pipeline acceleration, and stronger engagement across diverse LAC markets.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications:

• 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• 2-3 years of relevant experience in B2B marketing, field marketing, demand generation, marketing operations, communications, or a related role.
• Bachelor's degree in marketing, communications, business, analytics, or a related field.
• Experience in payments, fintech, financial services, B2B SaaS, or an allied technology sector is a strong advantage.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects, deadlines, and stakeholders.
• Strong analytical mindset with experience using data…