Vice President, Consumer , Content, Media & Digital Innovation

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

The Vice President of Consumer Payments, Content, Media & Digital Innovation for Latin America and the Caribbean will lead Visa's consumer marketing agenda across the region.

This leader will connect brand, media, content, digital engagement, CRM, sponsor ships, data, and innovation into one clear strategy that strengthens Visa's relevance and drives business growth.

The VP will report to the LAC Chief Marketing Officer and partner closely with Global Brand, Strategy, Sponsor ships, Product, Sales, Marketing Services, Insights & Analytics, Technology, Finance, Legal, agencies, and market teams.

This is an opportunity to build a connected marketing model for LAC, combining creativity, commercial discipline, media effectiveness, data, and AI-enabled innovation to deliver measurable impact.

• Strategic Leadership:
  Define and lead Visa's consumer marketing strategy across LAC, connecting brand, product, consumer engagement, media, content, sponsor ships, and business priorities into an integrated growth agenda.
• Consumer Payments Marketing:
  Lead strategies for priority growth areas including Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and other regional business priorities.
• Brand, Content, and Social:
  Build consistent, locally relevant brand, creator, content, and social strategies that help Visa show up with cultural relevance and speed.
• Media Strategy and Governance:
  Oversee regional media strategy, investment governance, audience planning, agency partnerships, performance measurement, and optimization across consumer, brand, client, and market priorities.
• Digital, CRM and Data Activation:
  Advance DTC, CRM, personalization, marketing technology, and responsible first-party data activation to deepen consumer engagement and improve outcomes.
• Marketing Services Media:
  Partner with Marketing Services, Sales, Client Marketing, Consulting, and market teams to scale client-facing media solutions with clear commercial and measurement standards.
• Innovation and AI-Enabled Marketing:
  Champion experimentation, test-and-learn models, automation, AI-enabled media capabilities, and new ways of working that improve speed, relevance, and effectiveness.
• Budget and Investment Management:
  Manage regional marketing investments with strong prioritization, governance, financial discipline, and accountability to brand, business, and client outcomes.
• Team Leadership and Operating Model:
  Lead high-performing teams and cross-functional squads, establishing clear ways of working that connect regional strategy with market execution.
• Collaboration and Communication:
  Influence senior stakeholders and partner across global, regional, and market teams to align priorities, simplify complexity, and accelerate impact.
• Performance Measurement:
  Work with Insights & Analytics to define KPIs, learning agendas, and measurement frameworks across consumer marketing, media, content, CRM, sponsor ships, and digital engagement.
• Media Agency Management & Partnerships:
  Lead regional media agency relationships, establishing clear governance, performance accountability, capability development, and innovation agendas to ensure strategic alignment, operational excellence, efficient investment management, and continuous optimization across all markets.

A senior marketing leader who connects strategy, creativity, media, data, technology, and business growth.

An innovative thinker with a strong bias for action, experimentation, and measurable impact.

• A collaborative leader who works effectively across countries, functions, agencies, clients,…