Senior Director, Consumer Payments Marketing

Senior Director, Consumer Payments Marketing

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Visa will accept applications for this role until at least 09-11-2026

Job Description

The Senior Director, Consumer Payments Marketing is a senior leader within LAC Marketing, responsible for leading Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, New Payment Flows, and other regional business priorities, ensuring integrated planning and execution across markets, products, sponsor ships, brand, and client opportunities. This role reports to the VP, Consumer Payments, Content, Media & Digital Innovation, LAC and serves as the strategic connector between consumer insights, product roadmaps, and marketing activation.

The Senior Director leads a team of senior managers focused on specific segment strategies and works closely with Product, Sales, Client Marketing, Insights & Analytics, Sponsor ships, and market teams to translate segment opportunities into clear marketing strategies, go-to-market plans, and measurable business outcomes. This leader drives the day-to-day execution of Visa's consumer segment marketing across the region, partnering closely with product teams to pull through consumer marketing activity that supports business goals across all priority growth pillars.

The role is critical to ensuring Visa's consumer marketing agenda is grounded in insights, connected to business priorities, and activated with speed and relevance across diverse LAC markets.

• Consumer Segment Strategy & Execution
• Integrated Planning & Cross-Functional Alignment
• Affluent & Cross-Border Strategy
• Next Gen, Debit, eCommerce & New Digital Payments
• Sponsor ships, Partnerships & Experience Integration
• Brand & Consumer Storytelling
• Leadership & Culture

• Consumer segment strategies deliver measurable impact on brand preference, product adoption, and business growth across Affluent, Next Gen, Cross-Border, eCommerce, Debit, and New Payment Flows.
• Strong alignment between marketing, product, sponsor ships, and market teams ensures segment priorities are embedded across campaigns, activations, and client opportunities.
• LAC effectively leverages and localizes global segment platforms for maximum regional impact.
• eCommerce marketing strategies drive measurable growth in digital transactions and online payment preference.
• Sponsorship and partnership assets are leveraged to deliver differentiated experiences for priority consumer segments.
• Clear measurement frameworks demonstrate the connection between segment marketing investments and business outcomes.
• Visa is recognized as the preferred brand among priority consumer segments across LAC markets.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

U.S. work authorization required. No visa sponsorship or relocation assistance will be provided for this position.

Qualifications

Basic Qualifications:

• 12 or more years of work experience with a Bachelor's Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD

Preferred Qualifications:

• 15 or more years of experience with a Bachelor's Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
• Bachelor's degree with 12+ years, or Advanced degree with 10+ years, or PhD with 8+ years.
• Bachelor's degree with 15+ years, or Advanced degree with 12+ years, or PhD with 9+ years.
• Background in consumer marketing, product marketing, or strategy in financial…