Market Operations Associate

Descripción de la empresa

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

The role of the Market Operations Associate is to be the day-to-day steward for a client’s media and communications needs. The Associate is required to develop strong knowledge of the client’s business and apply their understanding of media and consumer behavior to help deliver the client’s objectives. The Associate will work closely with the Market Operations Supervisor in the development and communication of all media and communication recommendations.

Contribute to Latin American planning and buying for specific client(s) and brands. Manage day-to-day work assigned, including:

• Complete all required agency training programs, including courses provided by managers, vendors, and online platforms, covering media, research, billing processes, and professional skill development, with a focus on emerging areas such as AI tools and technologies
• Master the full-range of media systems required for the role, including planning and billing.
• Evidence strong understanding of media planning and buying fundamentals, including terminology and mathematical formulas, required to planning and buying of offline and digital media
• Maintain and manage assigned projects and manage internal team communication on timely/consistent basis
• Demonstrate proficiency with a client’s media planning and billing processes and maintain positive relationships with vendors and co-workers who support the media billing function (e.g. internal accounting and vendor sales departments)
• Maximize the use of agency resources to tools to gather and analyze research to support recommendations
• Demonstrate initiative by identifying ways to improve the work product
• Serve as a primary point of contact for client’s (Associate Brand Manager level) day-to-day requests
• Work in partnership with our local operations, as needed, to deliver against client needs
• Support local teams by helping to answer their questions and by sharing best practices and cases studies from other markets
• Ensure that client relationships continue to be strengthened by the quality of deliverables and client satisfaction with the work.
• Learn the agency’s scope-of-work required by the client and understand how the Media Associate role contributes to the expected deliverables.
• Understand the metrics in annual agency evaluations and the action plans in place to improve performance
• Maintain an in-depth knowledge of a client’s business, both from a current situation and historical perspective
• Actively listen to clients and help identify opportunities
• Deliver consistent high-quality work
• Be recognized as a source of information for clients particularly related to the daily stewardship of their media budgets.
• Develop a strong understanding of media research resources, including its capabilities and limitations
• Consistently able to articulate company and group mission as well as group goals and individual goals.
• Embody the agency’s values in work and collaborative efforts
• Ensure participation in every step of the performance assessment process

The requirements listed below are representative of the knowledge, skill, and ability required.

• Bachelor’s degree from a four-year college or university
• One year of media/communications planning experience (Beneficial but not mandatory)
• Excellent written and verbal communication skills
• Ability to actively participate and eventually lead telephone and Virtual meetings
• Bilingual, English and Spanish
• Proficiency in Microsoft Office Suite, including PowerPoint, Excel, and Word.
• Ability to prioritize and organize projects for self to meet internal and external deadlines
• Digitally savvy; an active internet and mobile user
• Demonstrate…