Certina Brand Manager

Job description Retail, Distribution & Operations Management

• Develop and optimize the U.S. distribution network in line with brand strategy and commercial objectives.
• Manage the territory effectively, including selling activities, account servicing, inventory management, stock replenishment, stock returns, merchandising, and cooperative marketing initiatives.
• Oversee operational execution to ensure inventory accuracy, product availability, and efficient stock flow across all channels.
• Coordinate logistics activities, including DHL, Fed Ex, and other domestic and international shipments, ensuring timely and accurate execution.
• Partner with sales and retail teams to ensure best-in-class brand execution at point of sale.
• Define and deploy visual merchandising guidelines and in-store storytelling to drive visibility and sell-through.
• Proactively identify and implement opportunities to increase in-store performance, including training, merchandising optimization, and case space negotiations.

• Lead and manage the brand's digital presence across e-commerce and marketplace platforms.
• Execute and maintain digital product setups, content management, pricing updates, and promotional activations.
• Manage and optimize relationships with Amazon, drop-shipping partners, and other online marketplace platforms.
• Monitor digital sales performance, consumer behavior, and marketplace trends to identify growth opportunities.
• Partner with internal and external stakeholders to execute digital marketing initiatives that drive brand awareness, traffic, and conversion.
• Actively navigate and manage digital systems and platforms, taking a hands-on approach to implementation and problem-solving.

• Work closely with global and local stakeholders across product, sales, digital, marketing, supply chain, finance, customer service, and operations.
• Collaborate with Switzerland headquarters to ensure alignment on brand initiatives, product launches, inventory planning, and operational priorities.
• Lead and manage external agencies and partners (creative, media, PR, digital, logistics, and marketplace providers), ensuring clear briefs and best-in-class execution.
• Serve as the key point of coordination for cross-functional projects requiring both strategic brand management and operational execution.
• Demonstrate a high degree of flexibility and responsiveness to support business needs across multiple time zones and international markets.
• Travel domestically and internationally as required to support brand, commercial, and operational objectives.