Director, Marketing

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Visa will accept applications for this role until at least 09-25-2026

Role

Summary:

We are looking for an accomplished Regional Social Creative Strategist to lead the evolution and execution of Visa's social strategy across Latin America. You will collaborate with subregional teams to ensure high-quality, high-performing social executions and develop new social marketing services for our clients. This leader will champion creative excellence, drive performance, and foster a culture of innovation, collaborating closely with subregional teams and agency partners to deliver impactful, high-quality social initiatives.

You will work cross-functionally with internal and external creative teams to build brand relevance, ensuring all efforts are aligned with Visa's broader marketing objectives.

The ideal candidate brings proven expertise in developing and implementing comprehensive social strategies, guiding creative content production, leveraging platform insights and social listening, and optimizing performance through data-driven analysis. You are experienced in influence partnerships, content storytelling, and translating trends into actionable strategies, with a track record of elevating brand presence in dynamic, fast-paced environments.

• Develop and implement comprehensive social media strategies to increase brand relevance for Visa and its clients.
• Understand high-impact audiences, their needs, and where Visa and its clients can create value in their lives.
• Articulate how specific social platforms can deliver on brand relevance and business results.
• Guide and collaborate with regional and local social agencies and partners to ensure alignment with global and regional social vision.
• Set and model high creative standards, including brand voice and guidelines, leading by example across cross-functional teams.
• Foster a culture of creativity, innovation, and continuous learning within social teams and agency partners.
• Champion the integration of social listening, audience insights, influencer collaborations, and storytelling into strategic planning.
• Lead and develop social media strategies and ideas for key initiatives and sponsor ships in the region.
• Align social media efforts with broader marketing objectives for cohesive and impactful brand narratives.
• Stay current with the latest social media trends, platform best practices, and algorithm shifts to maintain cutting-edge strategies.

• Partner with external agencies and internal stakeholders to develop best-in-class, social-native content, inspiring creativity and collaboration.
• Translate platform best practices, algorithm shifts, and competitive intelligence into actionable recommendations and creative opportunities.
• Develop compelling content briefs for internal and external teams to produce high-performing content for Visa and its clients.
• Collaborate closely with global, regional, and local teams including brand, media, insights & analytics, sponsor ships, and client marketing.
• Work with creative teams to produce content that builds brand positioning and ensures attribution.
• Recommend actions in new content spaces to keep Visa at the forefront of innovation.
• Coach, teach, and develop team members and collaborators to create social-first, on-trend, and on-brand content.
• Partner with global and local teams to maximize Visa's high-profile sponsorship assets (e.g., F1, FIFA, Olympics) on social platforms.
• Articulate, socialize, and drive adoption of content best practices across local markets.
• Monitor, analyze, and report on social media campaign performance, providing actionable insights and optimization strategies.
• Keep abreast of social celebrity, influencer, and creator trends to inform strategic partnerships and content.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

• 10 or more…