Customer Growth Marketing Manager

Overview

Awarded World’s Best Small Ship Cruise line, Windstar Cruises is known for intimate yacht style experience and unique voyages to the world’s best small ports and hidden harbors. Its three sailing yachts and four all-suite yachts carry just 148 to 342 guests and cruise around the world. Our mission is to imagine and deliver personalized and immersive experiences 180 degrees from ordinary.

We enrich people’s perspective through inspired travel.

Enriching Lives Through Travel

Guest Obsessed, Open and Inviting, Fun-Loving and Focused, Light-Hearted and Genuine, Casual Yet Polished, Safe and Responsible.

The Customer Growth Marketing Manager is responsible for identifying, developing, and activating high‑value niche audience segments to drive demand for Windstar’s new destination‑led products and experiences. This role focuses on audience strategy, segmentation, partnerships, and content activation, ensuring that new products are launched with clearly defined target audiences, compelling messaging, and scalable demand‑generation models.

The cross‑functional New Experiences Task Force, the Manager works closely with New Product Development to align audience strategy with approved product concepts, and with New Experience Development to ensure guest communications and journey touchpoints are aligned with execution. This role owns the audience lens within the task force and is accountable for building awareness, engagement, and conversion within priority niche segments.

• Define and develop comprehensive audience profiles and ideal customer profiles (ICPs) for priority niche segments (e.g., equestrian, golf, river cruise converters).
• Design CRM driven segmentation and lifecycle journeys aligned to audience motivations, decision behaviors, and booking pathways.
• Identify growth opportunities, acquisition levers, and