Manager, Customer and Lifecycle Marketing

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Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

W e are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people . Together, w e are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

The Manager, Customer and Lifecycle Marketing (Internal Title - Senior Lead, Customer and Lifecycle Marketing) leads the Digital Commerce communications function, converting strategy into action across CRM and web channels for international markets. This role drives cross-functional alignment and collaborates with a team of channel managers responsible for executing CRM and web programs across the full prospect, pre-cruise, and post-cruise guest journey.

This role is responsible for translating communications strategy into operational plans, driving initiative delivery across channel teams, and ensuring all CRM and web programs are aligned to commercial priorities, grounded in data, and consistently optimized for guest engagement and revenue performance across international markets.

The Manager, Ecommerce Communication Strategy drives cross-functional alignment with Tech & Development, international market leads, business intelligence, paid media, creative, and commercial teams to ensure communications are integrated and commercially aligned across all markets. This position reports to the Director, Digital Commerce & Experience.

• Lead the translation of the Digital Commerce communications strategy into operational plans, channel briefs, and delivery priorities across CRM and web programs for international markets.
• Drive the Digital Commerce communications strategy across CRM and web channels, ensuring initiatives are sequenced, resourced, and delivered in alignment with commercial booking windows and business objectives.
• Lead the application of audience segmentation direction and content frameworks across channel plans, ensuring CRM and web programs are informed by behavioral data, performance insights, and regional market needs.
• Drive cross-functional alignment with Tech & Development, international market leads, commercial teams, revenue management, and creative partners to ensure communications initiatives are integrated, commercially relevant, and regionally adapted.
• Coordinate cross-functional work streams with Growth & Measurement, Creative/Content, Commercial, and International Markets teams, proactively surfacing dependencies and ensuring seamless delivery across initiatives.
• Lead cross-channel integration between CRM and web programs, ensuring consistent messaging, sequencing, and guest experience across all digital touchpoints throughout the guest journey.
• Oversee the delivery and performance of CRM programs across email (Tactical, Pre-Cruise, Engagement, Lifecycle), ensuring channel plans are on brief, on schedule, and optimized against performance targets.
• Oversee the delivery and performance of web merchandising and digital experience programs, including targeted offers, homepage promotions, and cross-sell and upsell placements across international markets.
• Oversee the pre-cruise communications program across CRM and web, driving execution of ancillary…