Senior Director, Digital, Content, Innovation & Media

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Visa will accept applications for this role until at least 09-17-2026

The Senior Director, Digital, Content, Innovation & Media is a senior leader within LAC Marketing, responsible for leading Visa's hub-based capabilities across content, media, DTC, digital engagement, and innovation while leveraging data, technology, and AI-enabled capabilities to drive consumer relevance, personalization, and growth across the Latin America and Caribbean region.

This role reports to the VP, Consumer Payments, Content, Media & Digital Innovation, LAC and is accountable for building and scaling best-in-class regional capabilities across brand media, content and social, marketing services media, and DTC/CRM. The Senior Director leads a team of director-level specialists and works in close partnership with market teams, agencies, analytics, finance, creative, sponsor ships, and cross-functional stakeholders to deliver measurable media outcomes, content excellence, and digital innovation across LAC.

This leader drives the operational execution and market activation of Visa's media, content, and digital strategy across the region, translating the VP's enterprise-level vision into market-ready plans, scalable solutions, and performance-driven outcomes. The role is critical to connecting media effectiveness, content relevance, CRM personalization, and AI-enabled innovation into a unified execution model that serves consumers, clients, and business priorities.

• Lead the development and execution of Visa's brand media strategy across LAC, including investment governance, audience strategy, channel mix optimization, performance measurement, and accountability.
• Oversee media planning and activation across addressable video, programmatic, paid social, search, linear and addressable TV, audio, and out-of-home across LAC markets.
• Partner with the global media agency to embed audience-first planning frameworks and drive continuous improvement in media effectiveness and efficiency.
• Manage media investment recommendations for major sponsorship activations, tentpole moments, and partnership platforms across the region.
• Lead and develop internal media experts and manage external agency resources to ensure consistency, rigor, and measurable outcomes across all markets.
• Partner with Finance and Analytics to articulate learning agendas, expected outcomes, and investment trade-offs with clear accountability to business results.

• Define and execute Visa's content and social media strategy across LAC, establishing scalable, always-on content ecosystems that strengthen cultural relevance and brand preference.
• Lead creator partnership strategy, positioning creators as strategic partners with clear partnership models and activation playbooks adapted for regional markets.
• Build consistent, locally relevant content and social strategies that help Visa show up with cultural relevance and speed across diverse LAC markets.
• Drive AI-enabled content innovation to improve speed, quality, personalization, and scalability of content production across the region.
• Champion…