Senior Integrated Media Strategy Lead

Title:

Senior Integrated Media Strategy Lead

Level: Director

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

Glow IQ is looking for a Senior Integrated Media Lead to shape the media strategy behind some of our most important client relationships.

This is not a hands‑on platform or channel execution role. We are looking for a strategic media leader who sees media as an interconnected discipline—someone who can translate complex business and marketing objectives into sophisticated, integrated media strategies spanning paid, owned, earned, digital and traditional channels.

The right person can start with a client's business challenge—not a predetermined channel or tactic—and determine how media can most effectively solve it. They understand how audiences move across channels, how different media environments work together, how investment decisions should be made, and how activation and measurement must be considered from the very beginning of the planning process.

You will be expected to think beyond the media plan itself:
What business outcome are we trying to influence? Who do we need to reach? What role should each channel play? How should the experience connect across the consumer journey? How should investment be allocated? What are the implications for activation? And how will we know whether the strategy worked?

This is a senior strategic role for someone who can see the entire media ecosystem and confidently lead clients and internal teams through it.

• Lead the development of holistic, omnichannel media strategies grounded in client business objectives, audience behavior, category dynamics and cultural context.
• Translate broad or complex business challenges into clear media objectives, strategic frameworks and investment approaches.
• Determine the appropriate role of media across the full consumer journey—from awareness and consideration through acquisition, conversion, retention and advocacy.
• Develop channel-neutral strategies before determining the appropriate media mix.
• Build integrated approaches across digital, social, search, programmatic, video/CTV, television, audio, OOH, print, partnerships, sponsor ships, influencer and emerging channels, as appropriate to the business challenge.
• Understand how paid, owned and earned media can work together to create a connected consumer experience.
• Think critically about the implications of every strategic recommendation—from audience and investment decisions through activation and measurement.
• Establish the strategic architecture that guides channel planning and activation.
• Develop media allocation frameworks that balance reach, frequency, efficiency, effectiveness and business impact.
• Evaluate investment decisions based on the client's objectives rather than defaulting to familiar platforms or historical channel mixes.
• Challenge assumptions and identify opportunities to evolve clients' media approaches.
• Partner with channel specialists and activation teams to ensure execution remains true to the overarching strategy.
• Provide senior oversight and strategic direction without needing to be the person operating platforms day to day.

• Build measurement thinking into the strategy from the outset rather than treating reporting as an afterthought.
• Define meaningful KPIs and measurement frameworks tied to both media objectives and broader business outcomes.
• Partner with analytics and…