Director Marketing

Job Purpose

The Director Marketing US will contribute to the development and execution of the US peer to peer and healthcare professional promotional strategy, translating brand strategy, clinical data, customer insights, and market dynamics into compelling, compliant HCP engagement plans. This role is accountable for driving launch readiness and in-market execution across core promotional channels, including personal and non-personal promotion, omnichannel activation, and peer to peer education, while partnering cross-functionally and with external agencies to ensure strategic alignment, operational excellence, and measurable business impact.

The Director Marketing US will contribute to the development and execution of the US peer to peer and healthcare professional promotional strategy, translating brand strategy, clinical data, customer insights, and market dynamics into compelling, compliant HCP engagement plans. This role is accountable for driving launch readiness and in-market execution across core promotional channels, including personal and non-personal promotion, omnichannel activation, and peer to peer education, while partnering cross-functionally and with external agencies to ensure strategic alignment, operational excellence, and measurable business impact.

• US Marketing Strategy:
  Contribute to the US marketing vision and brand strategy across the product lifecycle, aligned with Moon Lake’s clinical stage, corporate objectives, and commercial ambition.
• Pre-Launch & Launch Readiness:
  • US pre-launch strategy and launch readiness, including positioning, messaging, segmentation, and execution planning to ensure successful market entry.
  • Moon Lake’s HCP personal and non-personal promotional campaign and activity
• Peer To Peer Execution:
  Oversee US peer to peer engagement strategies that effectively reach and influence key healthcare stakeholders.
• Insight-Driven Decision Making:
  Execute marketing strategy through deep customer, market, and competitive insights, ensuring clear prioritisation and measurable impact.
• Cross-Functional Leadership:
  Partner closely with Commercial, Medical Affairs, Market Access, Regulatory, and Legal to deliver integrated, compliant marketing programmes.
• Agency & Budget Oversight:
  Engage in external agency relationships and marketing investment, ensuring high-quality delivery, operational rigour, and financial discipline.
• Marketing Leadership Contribution:
  Serve as a senior marketing leader, providing conceptual input to executive leadership on US marketing planning and growth decisions

• Education:
  • Bachelor’s degree required
  • Advanced degree (MBA, PhD, PharmD, or MD) strongly preferred
• Experience:
  • 8+ years of progressive biopharma commercial experience
  • Significant experience in immunology, or dermatology markets
  • Demonstrated leadership of launch HCP Promotion and Peer to Peer marketing
  • Experience with competitive launch environments
  • Deep familiarity with FDA promotional regulations and governance
  • Proven success building and leading high-performing marketing teams
  • Strong ability to translate complex clinical data into compelling value stories
  • Experience managing top-tier agencies and sizable marketing budgets
  • Executive presence with confidence engaging senior leadership
  • Track record of effective cross-functional partnership
• Skills/knowledge/behavioural competencies:
  • Conceptual leadership and ownership
  • Strong scientific and commercial judgement to challenge the status quo
  • Effective cross-functional influence
  • Results-driven execution in a Biotech environment

An exciting job opportunity awaits you! Moon Lake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to…