Manager, Franchisee Communications, PLK, US&C

Job Summary

We are looking for a seasoned operations communications professional who is passionate about solving communications problems and testing new ideas with excellent writing and editing chops, attention to detail, and the ability to work in a fast‑paced environment. This role is responsible for translating business priorities to Popeyes franchisees and their restaurants, and connecting the dots to make communications more impactful and effective.

This individual will have the unique opportunity of shaping franchisee and restaurant communications strategy for one of the world’s most beloved restaurant brands, while leading the day‑to‑day responsibilities, including content creation, channel management, event execution, issues/crisis response, and data/metrics analysis to drive content strategy. The ideal candidate will have a proven track record of managing complex operational communications – including under time pressure and during sensitive or fast‑moving situations – partnering with senior leadership across all areas of the business, and experience in the restaurant, retail, or hospitality industry.

This role will report to and partner with the Senior Manager, Franchisee Communications, and members of the larger RBI Communications organization.

• Build strong relationships and work cross‑functionally to keep a pulse on business priorities and advise senior leadership on the most effective way to deliver messages to the restaurant level
• Execute and refine an insights‑driven franchisee and restaurant communications strategy for Popeyes – from primary research to creation/optimization of channels, to execution, to reporting back to leadership on what’s working and what needs improvement
• Support content strategy, consistent messaging, and connectivity to brand strategy for franchise communication channels (e.g., agenda/narrative for franchisee meetings, weekly newsletters, webcasts, videos); responsible for pushing the envelope on new communication strategies to test
• Craft and edit content across channels tailored to target audience and manage the process end‑to‑end (idea to approval to execution to analysis)
• Own and disseminate key franchisee and restaurant communications, including a weekly newsletter, franchisee‑facing intranet/portal content, and ad hoc communications as business needs arise
• Work closely with subject matter experts across the business to develop and refine their content for franchisee audiences
• Lead reporting on content performance and advise the team on what’s effective in driving engagement and execution in restaurants
• Ability to adjust communication plans and content strategy based on the needs of the business

• Draft and distribute franchisee and restaurant communications for food holds/recalls, issues, procedural alerts, and other urgent matters as required
• Advise on the best approach and channels for a given communication (e.g., proactive vs. reactive) based on severity and audience
• Serve as a key member of the cross‑functional issues/crisis response team alongside senior leaders from across the business
• Be available to join crisis calls and meetings on short notice, including outside standard business hours as needed

• Support and help lead planning and execution of the annual Franchise Convention and regional franchisee meetings, including:
  Content planning and preparation meetings with senior leadership presenters
• Development and execution of all event communications
• Drafting scripts, slides and supporting materials with senior leadership presenters
• Developing creative concepts, storylines and scripts for videos and other visual content, from initial idea…