Insomniac - Social Media Manager

Job Summary:

Do you enjoy dance music? Do you excel at social media, short-form storytelling, and community-driven content? Then you're in luck! We are looking for a highly motivated self-starter who combines a passion for dance culture with a sharp understanding of social platforms, creator content, and audience behavior. Is this you? Read on...

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

Insomniac Events is looking for a Social Media Manager to lead the strategy, planning, and execution of social content for brands and festivals across multiple LGBTQ+ brands and festivals. This manager will guide team members, shape platform-specific storytelling, and oversee content from concept through reporting. The role also owns broader short-form video and user-generated content initiatives, including creator sourcing, campaign coordination, on-site capture, and performance optimization.

The ideal candidate is a strong leader and creative writer who thrives in high-energy, collaborative environments. This is not a remote position and required to be in office and on site at various event locations.

• Execute social strategy in partnership with the Director and marketing leads to create and organize compelling content across multiple brands, platforms, campaigns, and festivals simultaneously

• Manage a small team and set goals, priorities, workflows, and performance expectations

• Provide recommendations and reporting insights to leadership to support ongoing social media strategy and operations

• Own platform-specific content planning across Instagram, Tik Tok, You Tube Shorts, Facebook, X, Snapchat, and emerging channels, with a strong focus on short-form video

• Stay ahead of platform trends, audience behaviors, cultural moments, and social best practices; translate insights into timely, brand-appropriate creative opportunities

• Create, film, edit, and publish engaging short-form content using mobile tools, Cap Cut, Adobe Creative Cloud, and other content creation applications

• Develop Tik Tok, Reels, and You Tube Shorts strategies that adapt ideas intelligently across platforms rather than relying on one-size-fits-all cross-posting

• Pitch and organize content shoots; develop briefs, shot lists, production needs, and creative direction in collaboration with media, production, performers, marketing, records, and other partners

• Lead assigned event coverage and content capture at assigned events and festivals, capturing and publishing real-time content

• Write fresh, platform-native copy, captions, and on-screen text that remain aligned with each brand's distinct voice and guidelines

• Build and maintain detailed social calendars, campaign proposals, asset trackers, approval workflows, and publishing schedules

• Schedule and execute posts after approval; coordinate asset distribution and social support for internal departments, including merchandise, nightlife, records, ticketing, and partnerships

• Source and evaluate UGC creators whose voice, audience, and aesthetic align with campaign goals and brand standards

• Manage creator outreach, onboarding, briefs, content guidelines, communication, deliverables, and day-to-day support across the campaign lifecycle

• Maintain an organized creator database and partner with legal and finance stakeholders on contracts, usage rights, payments, budgets, and campaign status tracking

• Coordinate UGC across organic social and paid media channels, including collaboration with teams using Spark Ads, Tik Tok Ads Manager, and Meta Ads Manager

• Support on-site creator coordination and content capture during festivals and events, ensuring deliverables and brand…