Sr. Manager, Marketing Execution & Franchisee Engagement

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Restaurant Brands International is looking for a Sr. Manager, Marketing Execution & Communications to join the Tim Hortons US Marketing Team in Miami, FL.

This role owns executional feasibility and readiness for products across 650+ restaurants. Once a product concept has been developed and approved, this person leads cross-functional alignment across Culinary, Calendar, Category Management, Supply Chain, Operations, Marketing Communications, Legal, and Digital to determine what it will take to bring products and ideas to market, including supply chain lead times and constraints, POS functionality and setup, and in-restaurant execution requirements.

This person also owns all communications channels to our franchisees, including the intranet, weekly newsletter, monthly webcast, and in-person events, and manages a direct report responsible for the POS vendor relationship, market test calendar, and communications support.

This is a QSR execution leadership role with a clear readiness mandate. The ideal candidate will track products through commercialization once approved, drive cross-functional alignment, and bring impeccable problem-solving skills to a fast-paced, deadline-driven environment.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Marketing Calendar & Go-to-Market Execution

• Own planning, prioritization, and execution of the annual promotional marketing calendar, ensuring operational readiness and cross-functional alignment across culinary, supply chain, operations, and marketing.
• Lead go-to-market execution of national product launches and promotional campaigns across 650+ restaurant locations.
• Manage concurrent marketing campaigns by tracking timelines, dependencies, deliverables, and execution risks, while proactively driving issue resolution.
• Own market test calendar and process from creation of restaurant lists, communication to field team, in-restaurant visits, and follow up calls with franchisees.
• High-level ownership of Stage Gate process ensuring products are following proper reviews, hitting key milestones, and receiving alignment with TIM HORTONS US leadership.
• POS Management
• Create, plan, test, and execute POS buttons and functionality for every launch in partnership with Canadian team counterparts.
• Manage direct report that oversees POS relationship by partnering with Canadian technology team and POS vendor.
• Franchisee Communications & Engagement
• Own franchisee communications strategy synthesizing key updates across the Tim Hortons US intranet, newsletter, webcasts, and in-person events.
• Keep updated email lists of Franchisees and Corporate Employees to ensure emails are reaching proper audiences.
• Partner with the Executive Team to coordinate monthly meetings for the Franchisee Advisory Board by organizing content, sending follow ups, and supporting yearly election process
• Share cross-functional updates with Canadian Communications Team, other RBI Brand Communications Teams, Government Relations team, to draft and send ad hoc communications.
• Supply Chain Management
• Partner with Supply Chain to work through depletion and sold-out strategies and understand overall positioning of all products
• Actively manage drop lists, commitments, and forecasts to have drive…