Brand Strategist — TikTok Shop

Commerce Social is a dual-badged official Tik Tok agency. We're a technology-driven social commerce partner for growth-minded consumer brands, combining senior human expertise with an agentic commerce stack that connects creators, brands, and platforms in one unified layer. Our team has generated $80 Million in GMV through creator partnerships, helping 8-10 figure e-commerce brands scale through social commerce strategies. We orchestrate the full journey from discovery to checkout, transforming social from a brand channel into a primary revenue storefront.

Commerce Social is a dual-badged official Tik Tok agency. We're a technology-driven social commerce partner for growth-minded consumer brands, combining senior human expertise with an agentic commerce stack that connects creators, brands, and platforms in one unified layer. Our team has generated $80 Million in GMV through creator partnerships, helping 8-10 figure e-commerce brands scale through social commerce strategies. We orchestrate the full journey from discovery to checkout, transforming social from a brand channel into a primary revenue storefront.

You decide what a brand's story on Tik Tok Shop actually is, what it's worth, and whether the numbers hold up. Every new client gets a strategy deck early in onboarding, you own the thinking in it, and you present it alongside the Account Manager.

You'll set creative direction across a portfolio of brands, build the models that justify the spend behind it, and stay close enough to performance to change course when the data says the original thesis was wrong.

Own the positioning. Find the wedge each brand is built on — the single insight the whole strategy rests on. Choose the comparator and how we frame it. Set SKU hierarchy with the Account Manager, including when the right call goes against the obvious read of the data.

Build the numbers. Per-account profit-and-loss models and revenue forecasts across conservative, reasonable and aggressive scenarios. Budget envelopes for paid affiliate and UGC packages, calibrated to the margin. Clients use these to justify spend internally, so they have to survive scrutiny.

Set creative direction. Work out what a brand should actually be saying on the platform and why. That means reading what's already converting. This involves formulating hooks, formats, angles, which creator archetypes carry which message and turning it into a clear direction the team can execute against. Build the hook library, decide what gets tested next, and rewrite the brief when the results point somewhere new.

Make the content happen. We produce ad creative, organic posts, and UGC in house, and you're the one pointing it. Brief the editors and creators, program the brand page against a content mix that balances awareness and conversion, and work with the paid team so what gets made is what GMV Max can actually scale. You're setting direction and quality bar, not editing videos or booking talent.

Set measurement policy. How we prove Tik Tok Shop lift into Amazon, DTC and retail, and what we will and won't claim. Baselines get captured before spend, not reconstructed afterwards.

Present the work. The strategy call, quarterly reviews, and any room where the recommendation needs defending in front of senior stakeholders.

• Brand or commercial strategy experience, agency or in-house. Ideally you've owned positioning, not executed against someone else's

• You can build a defensible revenue model from scratch and argue for its assumptions, not just populate one

• Fluent in social commerce;
  Tik Tok Shop specifically is ideal, adjacent marketplace or creator-commerce works if the strategic thinking is there

• A real eye for…