Influencer Marketing Specialist

Salary:$50,000-$80,000/year + performance-based bonus, commensurate with experience

Experience:2-5 years of influencer marketing experience at a CPG brand required

Location:Miami, FL - Hybrid

Employment Type:Full-Time

Salary:$50,000-$80,000/year + performance-based bonus, commensurate with experience

Experience:2-5 years of influencer marketing experience at a CPG brand required

Education:Bachelor’s degree required

Travel:Some travel required

Finnsul is a fast-growing wellness brand focused on creating innovative products at the intersection of hydration, focus, and everyday performance.

We're looking for a highly motivated, relationship-driven
Influencer Marketing Manager to own and scale Finnsul's influencer and affiliate marketing programs from strategy through execution.

This is a hands-on role. You'll be responsible for building relationships with creators, managing campaigns, driving affiliate performance, and continuously identifying new ways to grow Finnsul through creators and social commerce.

• Own Finnsul’s influencer marketing program from end to end
• Identify, research, vet, and recruit influencers who align with the Finnsul brand
• Conduct daily outbound outreach to new creators and influencers
• Manage all ongoing influencer communications and relationships
• Negotiate influencer rates, deliverables, usage rights, timelines, and campaign terms
• Manage gifted, paid, ambassador, and long-term influencer partnerships
• Develop and execute influencer campaigns around product launches, promotions, and key brand moments
• Coordinate product seeding and gifting programs
• Maintain a strong pipeline of new and existing creator relationships
• Build long-term relationships with high-performing creators

• Own and grow Finnsul’s affiliate creator program
• Recruit new affiliates across Tik Tok, Instagram, You Tube, and other relevant platforms
• Manage affiliate onboarding, communication, education, and retention
• Develop incentives, competitions, promotions, and commission strategies to increase affiliate participation
• Regularly communicate new launches, promotions, content opportunities, and winning strategies to affiliates
• Identify top-performing affiliates and develop deeper partnerships with them
• Re-engage inactive affiliates and continuously improve affiliate activation

• Create influencer and affiliate campaign briefs
• Communicate hooks, talking points, selling points, brand guidelines, and campaign requirements to creators
• Coordinate content deadlines, approvals, revisions, and posting schedules
• Work closely with Finnsul’s social, creative, paid media, and e-commerce teams
• Identify high-performing influencer content that can be repurposed across organic and paid channels
• Maintain an organized content library of influencer and UGC assets
• Ensure creator content remains consistent with Finnsul’s brand positioning and messaging

• Track influencer and affiliate performance across revenue, conversions, engagement, content output, CAC/ROAS where applicable, and other key KPIs
• Analyze performance by creator, campaign, platform, content style, hook, and offer
• Identify winning creators and content concepts and scale what is working
• Monitor influencer and social commerce trends to identify new opportunities
• Provide regular reporting on influencer and affiliate program performance
• Manage influencer marketing budgets and ensure spend is allocated effectively
• Develop strategies to continuously increase creator-driven revenue and content volume

• Bachelor’s degree required
• 2-5 years of influencer marketing experience at a CPG brand required
• Demonstrated experience managing influencer campaigns…