Marketing Coordinator

Job Description

One of the best-known names in cruising, Cunard is the world’s leading international premium cruise line, carrying millions of guests each year to hundreds of destinations around the globe. With parent company Carnival Corporation, Cunard is well known for its White Star Service and Trans-Atlantic Crossings.

The Marketing Coordinator provides marketing coordination and administrative support across B2C and B2B marketing initiatives. Independently coordinates smaller-scale tactical email, direct mail, and collateral projects, such as postcards and targeted email communications, while supporting Specialists and Managers with larger marketing programs and campaigns. Supports project workflows, production, routing, and distribution across email, direct mail, digital, social, collateral, and other marketing communications.

Reviews marketing materials for accuracy, quality, and adherence to brand standards and assists with maintaining project schedules, reports, records, and marketing files. Supports departmental activities including events, ship visits, sweepstakes, social media communications, and influencer and talent travel coordination. Provides administrative support to departmental management and the broader Marketing team, including coordinating travel, submitting IT-related requests, ordering supplies, and other day-to-day departmental needs.

Here’s a summary of what Cunard is looking for in a Marketing Coordinator.

• Provides day-to-day support to B2C and B2B Marketing Specialists and Managers across marketing initiatives and projects.
• Independently coordinates smaller-scale tactical email, direct mail, and collateral projects, including postcards and targeted email communications, while supporting Marketing Specialists and Managers with larger campaigns and initiatives.
• Consolidates and communicates feedback from project routings to project leads and creative resources, including design, copy, layout, and imagery changes.
• Reviews marketing materials for adherence to brand positioning, messaging strategies, and graphic standards.
• Supports project accuracy by confirming fares, offers, DISCLAIMERS, and other details; thoroughly proofreads materials and helps resolve conflicting feedback prior to final production.
• Marks up and routes marketing materials for review and approval using Page Proof and maintains organized, accurate project files on the Marketing shared drive.
• Coordinates brochure, collateral, and promotional merchandise fulfillment for special events and works with external vendors as needed.

• Maintains email and direct mail project schedules and prepares relevant reporting and materials for meetings.
• Updates and distributes weekly Direct Mail Reports.
• Serves as the primary Marketing point of contact for requests from the shipboard Onboard Sales team for printed and digital flyers, collateral, and other marketing materials. Gathers requirements and coordinates with the appropriate Marketing team members to develop, update, and deliver final materials.
• Manages the weekly scheduling and posting of content to the Sales Facebook page, maintaining a consistent posting cadence and working closely with the Trade Marketing Specialist, who leads the overall Facebook communications strategy and content plan.
• Provides administrative support to the Marketing team, including coordinating departmental travel, submitting IT-related support requests, ordering office supplies and business cards, and assisting with other departmental administrative needs.

• Creates job starts in Siebel CRM System

• Coordinates with multiple departments to ensure communication is shared and all inputs accounted for – including Customer Service, Revenue Management, Sales, Public Relations and Shared Services.

• Influencer & Talent Travel Coordination:
  Provide administrative and logistical support for travel arrangements for influencers, content creators, and other talent sailing aboard Cunard ships, including coordinating flights, hotels, transfers, and other travel requirements with internal teams and external partners.

Scope:

• Supports marketing activities across consumer, trade, CRM/email, digital, social, direct mail, print, and collateral. Independently coordinates smaller-scale tactical marketing projects while providing executional and…