Manager, Franchisee Communications, PLK, US&C

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

We are looking for a seasoned operations communications professional who is passionate about solving communications problems and testing new ideas with excellent writing and editing chops, attention to detail, and the ability to work in a fast-paced environment.

This role is responsible for translating business priorities to Popeyes franchisees and their restaurants, and connecting the dots to make communications more impactful and effective. This individual will have the unique opportunity of shaping franchisee and restaurant communications strategy for one of the world’s most beloved restaurant brands, while leading the day-to-day responsibilities, including content creation, channel management, event execution, issues/crisis response, and data/metrics analysis to drive content strategy.

The ideal candidate will have a proven track record of managing complex operational communications - including under time pressure and during sensitive or fast-moving situations, partnering with senior leadership across all areas of the business, and experience in the restaurant, retail, or hospitality industry. This role will report to and partner with the Senior Manager, Franchisee Communications, and members of the larger RBI Communications organization.

• Build strong relationships and work cross-functionally to keep a pulse on business priorities and advise senior leadership on the most effective way to deliver messages to the restaurant level
• Execute and refine an insights-driven franchisee and restaurant communications strategy for Popeyes - from primary research to creation/optimization of channels, to execution, to reporting back to leadership on what’s working and what needs improvement
• Support content strategy, consistent messaging, and connectivity to brand strategy for franchise communication channels (e.g., agenda/narrative for franchisee meetings, weekly newsletters, webcasts, videos); responsible for pushing the envelope on new communication strategies to test
• Craft and edit content across channels tailored to target audience and manage the process end-to-end (idea to approval to execution to analysis)
• Own and disseminate key franchisee and restaurant communications, including a weekly newsletter, franchisee-facing intranet/portal content, and ad hoc communications as business needs arise
• Work closely with subject matter experts across the business to develop and refine their content for franchisee audiences
• Lead reporting on content performance and advise the team on what’s effective in…