Social Media Specialist - Sports

Job Purpose:

The Social Media Specialist owns day-to-day organic social for Catena's US sports brands, with coverage of other verticals (casino, sweepstakes, prediction markets) as needed.

The job is to build and run a sports-native presence on the channels where bettors actually engage. Content includes data cards, live-game reaction, picks and lineups, legality explainers, and odds visualizations — all with clear affiliate disclosures and a path to email and product.

We are a media and affiliate company, not a sports book. We don't run operator ads. We produce sports-native content for a betting-literate audience: lineups, odds, legality, picks, and data storytelling.

This role executes the sports social strategy and is integrated with the broader Marketing team — Content and SEO (content amplification, EEAT), Lifecycle/CRM (email capture, lead nurturing), Multimedia (video production, design), and Legal/Compliance (disclosure, platform policies).

The role leverages AI tools to scale production and measurement, under mandatory human review and Legal compliance gates.

• Plan, produce, and publish sports content across strategically selected platforms and based on a set content calendar.
• Create event-driven, data-visualized content: stats cards, infographics, odds snapshots, injury alerts, lineup confirmations, and real-time sports moments.
• Produce short-form video (Tik Tok, Shorts, Reels) from site data, existing long-form assets, and live events, with tools such as Cap Cut, Premiere, or equivalent.
• Use AI-assisted workflows for content ideation, draft generation, and scheduling — all output goes through human QA and compliance review before publishing.
• Repurpose and amplify content with the Content, SEO, and Multimedia teams across channels.
• Tag every link with UTM parameters per the internal standard.

• Monitor and grow a sports-native audience on X, Tik Tok, You Tube, Reddit, and Discord.
• Own the Sprout Social Smart Inbox for sports brands: reply to community, surface trends, and identify engagement opportunities around major events.
• Coordinate creator and host content through the Head of Social, Legal, and Multimedia ahead of major sporting events and seasons.

• Track and report weekly on sports KPIs: publishing cadence, engagement rate by platform, email signups from social, inbound traffic, and branded search growth.
• Own objectives for the sports brands and report progress to management.
• Continuously test formats and content series — measure, log learnings, scale winners, and retire what doesn't work.

• Execute the sports social strategy set by the Head of Social; propose tactical improvements based on performance data and competitive intelligence.
• Work off the editorial calendar and site data rather than inventing topics from scratch.
• Feed insights back into the content machines (prompt repository, knowledge files) to improve automated output quality.

• Work closely with SEO on content distribution, quality outreach, and EEAT signal-building.
• Partner with Lifecycle/CRM (email capture funnels, Pick'Em, offers) to ensure social leads enter the nurture pipeline.
• Collaborate with the Content team on the author social program (Linked In visibility for sports journalists).

• Ensure all content complies with gambling regulations (21+, responsible gambling messaging, affiliate disclosure, banned terms), platform policies, and state-level availability by working with Legal and Compliance directly or indirectly.
• Any other duties as assigned by management from time to time.

• 3+ years of hands-on social media experience in sports betting, DFS, sports…