Marketing Director

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance

is an award-winning background technology screening company. We are the creators of innovative projects such as  - 1st consumer background checking system of its kind, and ClarityIQ a high-tech/high-touch investigative case management system.

We’re on a mission to help the world make clear and informed hiring decisions

To achieve our team, exhibit the behaviors and core values aligned with this mission

• Customer Focused:
  We are customer focused and results-driven.
• Growth Minded:
  We believe in collaborative learning and industry best practices to deliver excellence.
• Fact Finders:
  We are passionate investigators for discovery and truth.
• Community Partnerships:
  We believe there is no greater power for transformation than delivering on what a community cares about.

As a small agile company, we seek high performers who relish in the idea that their effort will directly impact our customers and help shape the next evolution of background investigations.

We are looking for an experienced and data-driven Marketing Director to lead the launch of a new product division. This role is perfect for a strategic thinker and execution powerhouse who thrives on scaling brands, optimizing inbound marketing, and driving exponential revenue growth.

As a hands-on leader
, you will develop and execute marketing strategies that generate multi-million-dollar revenue and increase our digital footprint. You will oversee the transition from external agency support to building and leading a high-performing, in-house marketing team
.

This role requires proven experience in Hub Spot inbound marketing, digital growth hacking, and B2B/B2C engagement strategies. If you lack quantifiable revenue growth experience
, this is not the role for you.

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsor ships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.

• Own and optimize Hub Spot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (Linked In, Google Ads, Facebook, Twitter, You Tube, Tik Tok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.

• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.

• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing…