VP, Advertiser Sales Lead

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

VP, Advertiser Sales Lead

VP, Commerce Media Advertiser Sales Lead, North America

Mastercard Services is a key differentiator for Mastercard, providing cutting-edge solutions that help our customers achieve their objectives. Centered on data-driven technologies and innovation, our services include payments-focused consulting, loyalty and marketing programs, data-driven platforms, and cybersecurity solutions.

Sitting within the Services umbrella, Mastercard Consumer Acquisition and Engagement solutions bring consumer and cardholder engagement to the next level. We deliver better outcomes through personalized, relevant experiences and rewards. Our suite of solutions provides businesses with a sophisticated infrastructure that integrates data and technology across the consumer journey.

This role focuses on Mastercard Commerce Media (MCM), our commerce media network and advertising solutions business. MCM combines Mastercard's differentiated commerce signals with a closed-loop measurement framework and media activation capabilities to help advertisers drive measurable performance and best-in-class returns. The VP, Commerce Media Advertiser Sales will focus exclusively on the demand side of the MCM business: activating brands, agencies, and advertiser partners across priority categories including retail, dining, travel, entertainment, and financial services.

• Own the North American advertiser revenue target for MCM and deliver against quarterly and annual commitments.
• Translate the overall MCM strategy into a demand-side sales plan across priority verticals, advertiser segments, agency relationships, and channel partners.
• Define advertiser account prioritization, pipeline coverage requirements, sales plays, qualification standards, deal structures, and revenue expansion motions.
• Build a repeatable advertiser acquisition and expansion model that connects MCM capabilities to measurable customer outcomes.

• Lead senior-level engagement with Fortune 500 advertisers, agency holding companies, independent agencies, trade desks, and other demand-side decision makers.
• Develop executive relationships with CMOs, Chief Media Officers, Chief Digital Officers, Heads of Performance Marketing, agency investment leads, and commerce media leaders.
• Drive direct and agency-led sales motions, including strategic account planning, joint business plans, RFP / brief response strategy, and annual partnership development.
• Represent MCM externally as a credible commercial leader for advertisers seeking measurable performance, attribution, audience relevance, and commerce outcomes.
• Ensure seller teams can clearly articulate the advertiser use cases for targeting, activation, measurement, optimization, and campaign performance reporting.

• Establish a disciplined advertiser sales operating cadence, including pipeline reviews, forecast management, deal inspection, win/loss analysis, and executive readouts.
• Partner with Rev Ops to define dashboards, scorecards, pipeline hygiene standards, stage definitions, and forecast accuracy expectations to drive additional yield for the organization.
• Drive cross-functional execution with Mastercard account teams, regional Services peers, Product, Marketing, Legal, Finance, and Delivery to move opportunities from qualification to close.
• Build, coach, and develop a high-performing advertiser sales team focused on revenue growth, customer relevance, accountability, and disciplined execution.

• 15+ years of commercial experience with a proven track record driving revenue in retail media, commerce media, digital advertising, adtech, agency, media platform, or performance marketing businesses.
• Demonstrated success selling to Fortune 500 brands and agency holding companies,…