Field Marketing Specialist - SportStyle Miami

• Full-time

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France

The Field Marketing Specialist is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking and product feedback.

Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating events that disrupt the market and grow brand awareness. This key marketer is the expert on Salomon product and brand identity, and the point of education for all retail staff and partners. The Field Marketing Specialist is responsible for supporting the growth of the Salomon Sport Style business in Miami and extending out as directed.

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

• Own and execute community calendar, consumer experience activations, community programming, and strategic partnerships for the category.
• Build brand affinity and community engagement within culturally relevant clubs, organizations, and events through unique and elevated moments that align with Salomon’s brand initiatives.
• Support national & sponsored events in territory as requested.
• Collaborate with Sportstyle Brand Marketing Manager, Trade Marketing Manager, and Sales Director to define and align with the local Sportstyle calendar across all channels.
• Drive and oversee special projects as required, ensuring alignment with strategic objectives.
• Monitor and communicate consumer insights around emerging sneaker culture trends and broader cultural movements within the Miami market to enhance brand relevance.
• Oversee local ambassadors to increase reach and connection within assigned territory.

• Execute in-store/online trainings and deliver incentive toolbox on…