Senior Product Marketing Specialist

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.

The Senior Specialist, Product Marketing leads the development and execution of assigned integrated product marketing initiatives that bring the Princess Cruises onboard experience to life across guest touchpoints. This role independently manages marketing projects and work streams across key product areas, including food & beverage, entertainment, hotel operations, destinations and other onboard experiences, partnering closely with shoreside and shipboard teams.

Serving as a key cross-functional partner, the Senior Specialist translates product strategies, business priorities and operational requirements into clear, compelling guest communications and marketing solutions across onboard, digital and other relevant channels. The role leads assigned marketing work streams supporting product launches, fleetwide initiatives and ongoing optimization of the guest experience, applying sound judgment to ensure communications are accurate, brand-aligned and effectively implemented across the fleet.

Here’s a summary of what Princes sis looking for in a Senior Specialist, Product Marketing. Is this you?

• Lead assigned product marketing projects and onboard communication initiatives across food & beverage, entertainment, hotel operations, destinations and other onboard experiences. Translate product strategies, business priorities and operational requirements into actionable marketing briefs, messaging strategies and guest-facing communications across relevant channels, applying sound judgment to ensure alignment with brand standards and the intended guest experience.

• Independently manage assigned projects from kickoff through implementation, establishing timelines, coordinating deliverables and guiding stakeholder reviews and approvals. Serve as a central point of coordination across internal teams and external partners, proactively identifying dependencies and risks, resolving day-to-day issues, recommending solutions and escalating significant business or operational concerns as appropriate to keep projects on track.

• Lead assigned product marketing work streams within go-to-market plans for new and enhanced onboard products and experiences. Translate approved strategies into actionable marketing requirements and coordinate messaging, creative assets, implementation needs and launch readiness across shoreside and shipboard teams to deliver a consistent guest experience across relevant touchpoints.

• Manage the development, review and implementation of guest-facing marketing materials and onboard collateral across assigned initiatives. Partner with Creative Services and cross-functional stakeholders to evaluate content and creative against approved product requirements, brand standards and guest experience objectives, coordinating necessary revisions and ensuring assets are delivered according to established timelines and specifications.

• Conduct regular audits of onboard, web, app and other guest-facing product content to identify inconsistencies, outdated information and opportunities to improve the guest experience. Independently assess findings, recommend appropriate updates and coordinate implementation across stakeholders. Conduct competitive research and support performance reporting and analysis to identify product marketing trends, communication opportunities and actionable recommendations for ongoing optimization.

• Scope:
  The Senior Specialist, Product Marketing independently manages assigned product marketing initiatives and work streams from initial briefing through implementation, working closely with the Sr. Manager, Product Marketing and cross-functional partners across Brand, Creative Services, Hotel Operations, Food & Beverage, Entertainment, Destinations, Digital, Communications and shipboard teams. The role develops marketing and creative briefs, determines project requirements, coordinates deliverables, manages timelines and stakeholder feedback, and routes assets through appropriate review and approval processes.
  
  Within established brand and business guidelines, the Senior Specialist exercises independent judgment in managing day-to-day project…