Head of Personal Brand and Growth

Meet Guerra Wealth Advisors

At Guerra Wealth Advisors, we’re on a mission to redefine retirement planning and elevate how families experience holistic wealth management. With over three decades of excellence serving clients in South Florida and nationwide, we’ve built a boutique firm that combines world-class financial expertise with a deeply personal touch.

We don’t just advise; we educate, empower, and guide families toward financial confidence.

The Head of Personal Brand and Growth serves as the primary architect of Sebastian Guerra’s digital presence. This role is responsible for driving the overarching strategic vision, shaping the core content narrative, and managing the growth engine required to elevate a personal brand within the financial services industry. By setting the tone and direction for all external communications, this position ensures that every piece of content resonates with the target audience and maintains consistency across all media channels

You will be responsible for leading a specialized team focused on creative production, video editing, marketing, and ad tech. Your primary mandate is to build and scale a high-impact personal brand on social media, utilizing video and creative content as the primary drivers for growth.

• Ensure departmental alignment with the firm's broader business objectives.
• Act as the bridge between creative output and tangible business outcomes.
• Ensure marketing efforts directly support the scalability and reputation of the brand.
• Utilize deep understanding of market trends and audience behavior to drive initiatives.
• Pivot strategies effectively to meet evolving firm goals.
• Drive strategic vision and content narrative.
• Manage the growth engine to scale Sebastian Guerra’s personal brand.
• Ensure departmental alignment with broader firm goals.

This position demands a comprehensive approach to strategy, positioning, and campaign management. The Head of Personal Brand and Growth is responsible for defining the brand’s narrative, developing multi-channel media strategies, and executing a growth roadmap that consistently expands the audience and influence of the brand. By overseeing the planning and delivery of campaigns, this role ensures that all marketing efforts are cohesive, measurable, and aligned with the high standards expected of the firm.

• Oversee strategic planning, analytics, and team performance.
• Interpret performance metrics to continually refine marketing strategies using data-driven decision-making.
• Provide leadership and mentorship to team members while maintaining accountability for output.
• Foster cross-functional collaboration to execute campaigns efficiently and achieve quality and impact benchmarks.
• Defining brand narrative, content strategy, and target audience segments.
• Media planning, multi-channel strategy, and overarching growth roadmap.
• Interpretation of performance metrics to drive marketing decisions.
• Accountability for team output, performance, and cross-functional collaboration.
• Create, manage, and optimize paid campaigns on digital ad platforms (Meta-Ads, Google Ads, Linked In Ads).
• Master social media marketing across all major platforms, executing high-engagement content strategies that increase brand visibility and audience loyalty.
• Oversee end-to-end content publishing workflows, ensuring consistent, high-quality output across all digital channels.
• Implement advanced AI and automation tools to streamline content production, improve operational efficiency, and scale marketing efforts.

• Must have built a personal brand resulting in leads and new business. Demonstrated track record of building and scaling a personal brand that directly drives qualified leads and revenue growth.
• 7-12+ years…