Head of Marketing

The ideal candidate brings deep B2B marketing experience, ideally in financial services or payments, and a verifiable track record of growth at smaller, fast-moving companies. You work directly with company leadership and are measured on results.

• Audit where we stand today and build and execute an SEO strategy to get where we need to be: technical SEO, site architecture on our Word Press site, and keyword strategy around high-intent searches such as "high risk merchant account" and industry-specific terms (e.g., payment processing for specific high-risk verticals).
• Grow and optimize our library of industry pages and merchant resource guides, building content that ranks for and converts businesses that mainstream processors turn away.
• Increase domain authority by earning high-quality backlinks from authoritative publications, industry sites, and partners.
• Optimize for AI-driven search and answer engines (e.g., ChatGPT, Google AI Overviews) alongside traditional search.
• Track rankings, organic traffic, domain authority, and organic-sourced applications, and report progress monthly.

• Build, launch, and manage B2B Google Ads campaigns hands-on: account structure, keyword and match-type strategy, negative keywords, ad copy, bidding, quality score, and budget pacing in a competitive, high-CPC auction.
• Navigate Google’s financial services and restricted-content policies, including advertiser verification and vertical-specific restrictions, and keep accounts in good standing.
• Set up accurate conversion tracking (GA4, Google Tag Manager, call tracking, and offline conversions) so spend is optimized toward approved, processing merchants, not just applications or calls.
• Build and continuously test landing pages and application flows to lower cost per approved merchant.
• Scale our recently launched ChatGPT campaign and test other emerging and adjacent channels (e.g., Microsoft Ads, Linked In, retargeting), cutting what does not perform.

• Turn company accomplishments into coverage and authority. For example, announce and promote our recent industry recognition across our site, press, and social channels.
• Build relationships with publishers, journalists, and payments, fintech, and small business media.
• Pursue partnership and sponsored placement opportunities with outlets such as Forbes that feature financial services companies.
• Treat PR as an SEO lever: secure placements that earn strong backlinks and build brand authority.
• Position company leadership as credible voices on medium- and high-risk payments through bylines, Linked In content, and industry events.
• Set up automated, AI-assisted social media publishing, with Linked In and X as the priority channels and Instagram secondary.
• Protect and grow our reputation across Trustpilot, Google reviews, and other review platforms.

• Establish the ICP, priority verticals, and buyer personas, and sharpen messaging that differentiates us from mainstream processors and other high-risk providers.
• Ensure key claims, such as approval timelines, payout terms, and pricing guarantees, are accurate, consistent, and compliant across every channel.
• Produce or source essential sales collateral (industry one-pagers, case studies) in partnership with the sales team.

• Build the marketing roadmap and quarterly goals, and report on the metrics that matter: organic traffic, rankings, domain authority, applications, approvals, CAC, and ROAS.
• Recommend and implement marketing tools as needed. We have no marketing automation or email platform in place today, so experience implementing a CRM or email tool (e.g., Hub Spot, Mailchimp) is valuable.
• Use AI and automation extensively for research, content production, reporting, and social publishing, and apply sharp human judgment to what AI produces.
• Translate data into decisions: what to scale, what to stop, and what to test next.

• Manage freelancers and agencies for writing, design, and specialized work, or handle it directly, whichever delivers better results.
• Recommend new hires only for work that cannot be automated and that growth genuinely requires, and, if justified, hire for that work.

• Audit SEO, the Google Ads account, and our PR and brand presence.…