Senior Analyst, Consumer Insights

The Sr. Analyst, Consumer Insights, is responsible for supporting Carnival Cruise Line objectives by providing marketing research-based support services. This role utilizes a diverse set of approaches and methodologies, including primary research (qualitative and quantitative), secondary research, and analytics using proprietary company data sources, structured and unstructured. The Sr. Analyst, Consumer Insights contributes research expertise, analytical support, and interpretation of findings to provide data‑based recommendations aligned with company or marketing goals.

This role works closely with marketing (brand, product, social media, and paid media), and stakeholders across the organization, including guest experience, itinerary planning, and operations, to understand consumer experiences, sentiments, and opportunities to introduce new or improve existing products, programs, and services. The ideal candidate is a technically proficient marketing research analyst with a data‑driven mindset, who can independently produce clear and coherent business narratives with practical recommendations based on data.

This role may also support knowledge sharing with other team analysts.

** Responsibilities*
* + Serves as a senior‑level marketing research contributor; this includes conducting needs or situational assessments to help inform research methodology selection (qualitative, quantitative, secondary, other); and further includes executing defined stages of the research process (project coordination, survey/interview guide writing and development, survey programming, sample management including distributing and tracking invites, data analysis, data interpretation, storytelling, and report development)

+ Mine and analyze assorted data sets to identify insights and opportunities for business and marketing growth, including structured or unstructured data sets derived from satisfaction programs, social listening, proprietary customer databases, or other available sources.

+ Support and contribute analytical inputs and narrative development for ongoing internal and external programs related to brand health and brand reputation monitoring.

+ Supplier relationship support, including acting as one of the day‑to‑day contacts and assisting with administrative tasks such as legal or contracting reviews for statements of work, maintaining supply management profiles, and invoice processing.

+ Provide informal guidance and collaboration support for other team analysts, including sharing analytical approaches, assisting with platform or process navigation, and offering feedback to support development.

+ Performs other duties as assigned

** Requirements*
* + Bachelor's degree required, a Master's degree preferred.

+ 5 years of consumer-focused quantitative, qualitative, and secondary/syndicated research experience required. This experience may have been acquired in either a corporate-based marketing research practice or a supplier-side research agency, company or consultancy.

+ Demonstrated experience developing and executing qualitative, quantitative, and secondary research methodologies/programs is required.

+ This position develops surveys/discussion guides, programs online surveys/activities, analyzes data and produces meaningful and impactful presentations/reports with practical insights and recommendations.

+ Sample management experience, from design to execution, is essential.

+ Strong analytical and statistical skills and proven experience managing large, structured data sets, and unstructured data sets of varying volume, performing statistical analysis and testing, including weighting are required.

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Experience with advanced methodologies is also required, such as cluster analysis, conjoint analysis, driver analyses, or predictive modeling to understand consumer behavior.

+ Some proprietary data warehouse mining and analytics a plus. Strong communication and interpersonal skills required.

+ Ability to manage concurrent projects is essential. Advanced Excel and PowerPoint skills required.

+ Proficiency with an online survey tool (Qualtrics, Survey Monkey, Alchemer); and usage of a research supplier portal (Claritas,…