Lead Outside Sales Representative

Overview

Location: Florida (must be Florida‑based and willing to travel regularly)

Employment Type: Full‑Time | Outside Sales Exempt

Compensation
: $60,000-$80,000 Base | $90,000-$120,000 OTE

We are an established, fast‑growing consumer brand expanding into a new line of hemp‑derived beverages
. This product line has not yet launched
, and we are hiring a highly driven sales leader to build the Florida market from the ground up
.

If you thrive in field‑based selling, love opening new accounts, and want to lead a new category in a high‑growth environment — this is your role.

As the Lead Outside Sales Representative for Florida
, you will own territory development, distribution expansion, and all field sales efforts for our hemp‑derived beverage launch. This is a true outside sales position, with the majority of your time spent in the field meeting with retailers, on‑premise accounts, and distributors.

You will play a foundational role in establishing our footprint and will be positioned for future team leadership as the market grows.

• Serve as the primary outside sales lead for the Florida market
• Conduct door‑to‑door field sales to open new retail and on‑premise accounts
• Build and expand relationships with retailers, distributors, and key decision‑makers
• Execute account visits, demos, tastings, merchandising, and promotional activations
• Own territory strategy, routing, account pipeline, and performance metrics
• Track field activity, distribution, and sales results using CRM tools
• Provide regular market feedback directly to senior leadership
• Establish foundational processes and best practices for future sales hires

• 3–6 years of CPG sales experience (beverage preferred)
• Experience in outside sales, field sales, or territory management
• Strong track record of opening new accounts and driving distribution
• Comfortable with cold outreach, pitching buyers, and door‑to‑door selling
• Familiar with retail, on‑premise, or food service channels
• Experience working with distributors, brokers, or DSD partners
• Knowledge of hemp, CBD, or regulated categories is a plus (not required)
• Entrepreneurial mindset — you treat your territory like a business
• Based in Florida with the ability to travel frequently

• You own the Florida market — high visibility and real influence
• Play a key role in launching a brand‑new beverage line
• Startup energy with the structure and support of an established brand
• Clear path to building and leading a sales team
• Significant upside as the category and product line scales
• Competitive base salary + performance‑based commission
• On‑Target Earnings (OTE): Meaningful upside tied to market growth
• Medical, Dental, and Vision insurance
• 401(k) with employer contribution
• Company‑provided mileage reimbursement or car allowance (optional — can edit)
• PTO & company holidays
• Travel reimbursement for field activities
• Opportunities for rapid growth and leadership development