Director of Sales

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"I believe successful people are the ones who take the initiative to learn, unlearn and relearn. It’s important to constantly challenge your knowledge and step out of your comfort zone."

Peggy Focheux Duval:
Director of Learning & Development, France

Yearly Canadian Dollar (CAD) pay basis

Key Responsibilities

Sales Strategy & Revenue Generation

• Develop and execute strategic sales plans to achieve and exceed revenue targets for both the hotel and the convention centre
• Personally lead and secure key accounts, major group opportunities, and high-value convention business
• Drive group, corporate, SMERF, and social event segments with a proactive, results-oriented approach
• Create and implement targeted, urgency-based offers to stimulate demand during need periods and optimize space utilization
• Collaborate closely with Revenue Management to support pricing, inventory control, and overall yield strategy
• Monitor competitive set performance and local market trends
• Lead the commercial strategy and revenue performance of Luxe Convention Centre, ensuring optimal utilization of event space and sustained growth across corporate, association, and social segments.
• Develop and implement strategic pricing, packaging, and promotional strategies to maximize revenue and utilization
• Build long-term convention and event partnerships to support sustainable account growth
• Ensure the convention centre is positioned as a premier meetings and events destination within the GTA

Sales Process & Performance Discipline

• Establish a clear and consistent sales cadence, including regular pipeline reviews, forecasting sessions, and performance tracking
• Drive strong CRM utilization and sales process discipline across the team
• Build, qualify, and actively manage a robust prospect database for corporate, group, and event clients
• Maintain accountability for pace, production, and conversion metrics
• Lead, coach, and develop the sales and events team to ensure high performance and accountability
• Partner closely with Operations to ensure seamless execution of group and event business
• Maintain strong communication with ownership and Hyatt leadership

Client Relationships & Business Development

• Build and maintain long-term relationships with corporate clients, planners, and community partners
• Conduct site tours, presentations, and client negotiations
• Ensure a smooth transition from contract to execution to deliver an exceptional guest and planner experience

Leadership Competencies

• Strategic and commercially driven
• Results-focused with strong ownership mentality
• Structured and process-oriented
• Collaborative, professional, and guest-centric

Why Join Us

• Be part of Hyatt, a globally recognized hospitality brand
• Lead sales efforts for a growing Hyatt Place Hotel and the Luxe Convention Centre
• Competitive compensation and benefits
• Career growth opportunities within Hyatt’s global network

Progressive sales experience in hospitality, hotel, or event venue environments

• Strong understanding of the GTA corporate and group market
• Proven success in driving group and convention revenue
• Experience with branded hotels
• Strong negotiation, presentation, and communication skills
• Proficiency with CRM platforms and sales reporting tools.
• Strong financial and analytical acumen