Group Sales Manager

Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.

Job Title:

Sales Manager – Group Sales

Location:

Hilton Cocoa Beach Oceanfront, Cocoa Beach, FL

Position Summary:

Hilton Cocoa Beach Oceanfront is seeking an experienced and driven Group Sales Manager to join our dynamic team. This role is responsible for generating new group business and managing existing accounts, with a focus on maximizing revenue through strategic sales efforts. The ideal candidate is a results-oriented professional with strong relationship-building skills and a passion for delivering exceptional client experiences in a beachfront resort setting.

Key Responsibilities:

Proactively solicit and secure new group business (corporate, association, SMERF, and specialty segments)
Manage and grow a portfolio of existing accounts to drive repeat business

Conduct site tours, client presentations, and participate in industry events and trade shows

Respond to RFPs, negotiate contracts, and close business in alignment with revenue goals

Collaborate with revenue management and operations teams to optimize group pricing and availability

Ensure seamless turnover of booked groups to event and operations teams

Maintain accurate records in CRM systems (e.g., Delphi/FDC) and provide regular sales reporting

Achieve and exceed monthly, quarterly, and annual sales targets

Qualifications:

Minimum of 2+ years of hotel sales experience, with a focus on group sales preferred

Prior experience in a full-service hotel or resort environment strongly preferred

Florida market experience

Proven track record of meeting or exceeding sales goals

Strong negotiation, communication, and presentation skills

Familiarity with Hilton systems and brand standards is a plus Proficiency in Microsoft Office and hotel sales systems (Delphi, OnQ, etc.)Ability to travel for client meetings, trade shows, and sales calls as needed

Key

Competencies:

Relationship-driven with strong networking abilities

Strategic thinker with a proactive sales approach

Highly organized with strong attention to detail

Ability to thrive in a fast-paced, goal-oriented environment

KNOWLEDGE, SKILLS & ABILITIES Experience

Must have (3+) years of progressive sales experience.

Previous experience in the hospitality industry preferred; experience selling luxury brands and experiential services preferred.

Skills and Knowledge Aggressive negotiating skills and creative selling abilities to close on business with a high conversion ratio.

Possesses software knowledge (Microsoft Office, etc.).Possesses systems knowledge (Delphi and Delphi Diagrams).Must be able to “Knock on doors” to get the business

Knows how to conduct research on the Internet.

Weekly prospecting and soliciting goals

Uncovering new customers

Effective sales skills to up-sell products and services

Knowledge of menu planning, food presentation, and banquet and event service operations

Ability to manage guest room and meeting space inventories

Strong customer development and relationship management skills

Knowledge of overall hotel operations as they affect department

Knowledge of AV products and services at both hotels

Knowledge of contract management and legalities

Financial management skills e.g., ability to understand P&L statements, manage operating budgets, forecasting and scheduling

Strong communication skills (verbal, listening, writing)
Strong problem-solving skills

Strong customer and associate relation skills

Strong presentation and platform skills

Strong organization skills

Strong “Closing skills”Strong “persuasion” skills

Ability to use standard software applications and hotel systems

Effective decision making skills

PHYSICAL DEMANDS Frequent walking, standing, sitting, hearing, talking, smiling. Lifting, pushing and pulling of objects weighing up to ten (10) pounds.

Benefits
401(k)
Disability insurance

Employee assistance program

Health insurance

Life insurance

Paid time offRoom Discounts Employee Food and Beverage Discounts

EEO:
Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.
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