Vice President of Sales

We've been retained to conduct a search for our client, a privately held, family-owned industrial technology company specializing in high-value capital equipment for manufacturing and industrial customers.

The company operates in a specialized industrial machinery and manufacturing technology space, helping customers improve production capabilities, product quality, and manufacturing performance through highly technical equipment and application expertise.

As the business continues to grow, it is investing in dedicated sales leadership to expand its market presence, develop new customer opportunities, and support its next phase of growth.

This is a high-impact opportunity for a hands-on sales leader who enjoys creating opportunity, opening doors, and selling technical capital equipment into industrial and manufacturing environments.

Working closely with executive leadership, the person in this role will personally develop new business, build pipeline, travel to customers and trade shows, and help customers evaluate both the technical and business value of a capital equipment investment.

This is not a passive account management role. The successful candidate will be highly active, persistent, technically curious, organized, and comfortable selling high-value capital equipment through long, consultative sales cycles.

Success will require a true business development mentality, strong follow-up discipline, comfort with technical conversations, and the maturity to engage business owners, executives, engineers, and plant-level decision-makers.

This role is ideal for someone who wants to work closely with leadership, have direct visibility within the organization, and help drive the company's continued growth.

In this role, you will be responsible for developing and closing new capital equipment opportunities while expanding awareness and adoption of the company's technology.

Key responsibilities include:

• Personally develop, manage, and close capital equipment sales opportunities with manufacturers, OEMs, job shops, industrial service providers, and related technical customer groups.
• Build new pipeline through targeted prospecting, trade shows, customer visits, referrals, market research, and follow-up.
• Sell high-value industrial machinery by helping customers understand equipment capabilities, production value, quality improvements, and business impact.
• Build relationships with owners, presidents, CEOs, CFOs, engineers, operations leaders, plant managers, and technical buyers.
• Develop a thorough understanding of the company's technology, equipment, applications, and customer processes.
• Maintain accurate CRM activity, pipeline updates, customer history, follow-up, and sales forecasts.
• Travel to customer sites, trade shows, and target markets to develop opportunities and move deals forward.
• Partner with internal teams to ensure successful project execution while following established sales processes and representing the company with professionalism and integrity.

The ideal candidate brings a strong combination of capital equipment sales experience, technical curiosity, business maturity, and a drive for new business development.

Qualifications include:

• Proven success selling capital equipment, industrial machinery, automation, production equipment, plant-floor equipment, or similar high-value industrial products.
• Demonstrated ability to generate new business, develop self-sourced pipeline, and manage long-cycle sales opportunities.
• Experience selling into manufacturing, OEM, job shop, industrial production, building products, architectural products, or similar industrial environments.
• Experience selling six-figure capital equipment or engineered industrial solutions.
• Strong communication skills with executives, engineers, technical buyers, and operations leaders.
• Strong technical aptitude with the ability to quickly learn complex products and applications.
• High level of organization, CRM discipline, and follow-up.
• Self-motivated, professional, and able to work independently while collaborating effectively with internal teams.
• Willingness to travel for customer meetings, trade shows, and regional market development.
• Bachelor's degree preferred, but equivalent experience will be considered.
• Base salary of approximately $120,000-$140,000, plus performance-based commission.
• Health, dental, vision, 401(k), and comprehensive benefits.

This role is based in the Greater Fort Lauderdale area and requires regular onsite presence when not traveling. Local candidates are preferred; relocation will be considered for an exceptional candidate.

If you're a driven capital equipment sales professional who enjoys opening doors, building pipeline, learning technical products, and helping customers evaluate meaningful business investments, we'd encourage you to apply.