Head of Strategic Channels, North America

Overview

Ready to build what's next with one of the world s most iconic brands? At Subway, we are focused on growing franchisee profitability, strengthening the brand, and creating long-term value. We move fast and think like owners, making decisions that matter and holding ourselves to a high standard. This is your chance to be part of what s next.

The VP, North America Strategic Channels owns the Non-Traditional and Catering businesses for Subway North America. This role oversees a portfolio representing approximately 25% of NAM system sales, spanning more than 5,000 non-traditional restaurant locations (including Walmart, large entity partners, airports, and other venues) along with the Catering channel.

This role drives same-store sales, net restaurant growth, franchisee profitability, and digital channel expansion within the portfolio. It serves as the primary relationship owner for Subway s most strategic entity partners (including Walmart, Compass, Love s, Pilot, Circle K, 7

Eleven, HMS Host) and leads cross-functional execution across Operations, Marketing, Technology, Development, Legal, and Finance. This is a high-visibility, high-impact VP role focused on untapped growth vectors such as Grab and Go expansion, 3PD integration, catering digital launches, and airport development. The VP will lead with urgency, data, and a bias for action.

Responsibilities include but are not limited to:

• Walmart Business
• Own the full Subway at Walmart P&L, including same-store sales, revenue performance, capture rate, and net unit count
• Lead the launch and scale of Walmart 3PD across all eligible locations, with a $13M annual revenue goal
• Drive Grab and Go program from test to national rollout, targeting 4,600+ Walmart locations and $382M+ annualized revenue opportunity
• Improve Walmart capture rate from 1.5% to 1.7%, representing $32M in incremental annual revenue
• Maintain and grow revenue per store from 80 to 81, protecting profitability and Subway s Walmart real estate position
• Serve as the primary executive relationship owner with Walmart real estate, operations, and commercial leadership
• Large Entity Partners
• Lead dedicated account management for Subway s top 10 strategic Non-Traditional partners including Love s, Pilot, Circle K, Compass, Aramark, Sodexo, 7
  
  Eleven, TA Operating, and others
• Drive entity partner comp sales to outperform system sales by at least 1 point, representing $5.3M incremental revenue
• Partner with internal Analytics to develop custom Annual Operating Plans and weekly performance dashboards by partner
• Negotiate and execute Development Agreements with strategic partners to secure long-term growth commitments
• Net Restaurant Growth
• Deliver 5+ new airport location commitments in 2026, including active RFP participation in major hub markets
• Secure a new Development Agreement with Love s
• Execute Walmart development incentive program to mitigate closures and stabilize unit count
• Partner with the Development team to identify, pitch, and onboard new non-traditional franchisees and entity partners
• For distressed and non-compliant restaurants, ensure Steritech audit results are reviewed, critical revenue failures escalated promptly, and brand protection actions coordinated with Development and Legal as required.
• Catering
• Lead the end-to-end launch of Catering in the Subway app and website, targeting June to July 2026 rollout with a $15M annual revenue goal
• Deliver ez Cater POS integration to eliminate under reporting and ensure pricing consistency across channels, representing $3M in annual revenue
• Partner with the 3PD team to evaluate large order fulfillment solutions with Door Dash
• Build operational and training infrastructure to support franchisee readiness for Catering at scale across North America
• Cross Functional Leadership
• Serve as the executive business owner for all Non-Traditional and Catering technology requirements, including POS integrations, 3PD onboarding, and digital order experience improvements
• Partner with Field Operations to deploy Non-Traditional channel playbooks and drive execution consistency
• Collaborate with Marketing and Buntin to design and execute partner-specific marketing programs aligned with the national calendar
• Represent Non-Traditional and Catering in franchisee communications including regional meetings and NAASF/SFAC forums
• Build, lead, and develop a high-performing team across Non-Traditional and Catering, establishing bench strength and a performance-oriented culture

• Bachelor s degree in Business Administration, Management, Marketing, or related field required. MBA or equivalent advanced degree preferred.
• 12+ years of progressive leadership experience in QSR, food service, or retail with direct P&L responsibility, including prior VP-level or equivalent executive experience
• Demonstrated success managing complex, multi-party enterprise partnerships at national scale
• Experience leading channel development, business development, or non-traditional growth in a…