Director, Field Marketing, Champagne & Sparkling SGWS East Coast

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer.
You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential
relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art‑de‑vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Director, Field Marketing localizes national programming to meet the needs of their local markets. This role serves as the area expert for the Champagne & Sparkling brands and acts as a liaison between Commercial Sales and Brand Teams. This role will work cross functionally to drive the strategy and priorities of the brands and commercial teams.

Office/

Location:

Based out of either Florida, or Texas, in market based on business needs

Compensation:

Florida: $ 134,000-$168,000/ annually + bonus

Texas: $143,000-$179,000/ annually + bonus

Positions Key Responsibilities

Rolls Out Brand Programming at the Regional Level & Creates Local Programming:

• Localizes and adapts brand programming to market/account needs/distributors
• Manages brand programming activities, analyzes ROI to inform future activations, and develops local activity recaps
• Identifies opportunities for assigned brands that fit in the assigned area
• Partners with Brand Teams and Market Sales teams to generate innovative, high-impact local programming ideas to meet market needs. Inclusive of brand activation, local account opportunities, community connections, local influencers, etc.
• Manages A&P budget: identifies gaps/ opportunities/ risks, determines ROI of programs, makes recommendations to the state/market lead for alignment
• Liaises between Brand Teams and Sales Teams with the goals of driving both sales and brand equity
• Is viewed by Sales Teams as a strong partner that helps meet the sales goals for the year (with long term brand building in mind) and viewed as a strong partner by Brand teams in championing the brand and executing within guidelines

Business Development:

• Routinely analyzes depletion and sell through data to understand the business deeply.
• Identifies new account opportunities for the Commercial Sales Team to vet
• Has pulse on what is going on with competitors in the market and ideas on how to counter their behavior
• Leads the budget and brand planning process for their brands representing their respective areas

Local Market Management:

• Manages Distributors & Commercial Sales for Winemaker/Maison visits to ensure product availability
• Manages Local POSM in partnership with Account Leads
• Works in conjunction with the Market Directors on VAP and Rarities forecast/ allocation process in the local market- liaison between Brand Teams and Sales Team
• Prepares for and presents in distributor planning meetings & GSMs
• Serve as a connector to understand brand vision and localize it
  • Downstream: communication of plans,…