Regional Director of Sales & Marketing Luxury

At Iberostar Group we are looking for a Regional Director of Sales & Marketing to join our Commercial department based in (or willing to commute to) the Doral/Miami office. But before knowing more about the position, we think it's important that you learn a little about us:

• We are a 100% family-owned company with 70 years of experience in the tourism sector. Today, we welcome millions of travelers with the promise of creating happy vacations and memorable experiences, with a value proposition based on quality and the customer and employee experience.
• We operate in more than 100 establishments spread across 35 destinations in 13 countries around the world, located in privileged beachfront locations.
• We are part of a family of more than 35,000 people of 95 nationalities, sharing the same values:
  Responsibility, Transparency, Humility, Passion, and Creativity.
• We work to create a place where people can thrive: we take care of the people who are part of the Iberostar family, promoting their growth, attending to their well-being, and promoting equity as the basis for our decisions.
• Our Iberostar Wave of Change movement is our roadmap for driving our purpose of leading a model of responsible tourism.

If this sounds interesting to you... maybe this is your place!

Mission

We are seeking an entrepreneurial, analytical, and deeply connected Regional Director of Sales & Marketing to lead the commercial strategy, revenue generation, and sales distribution execution for our flagship brand:
JOIA Luxury Beachfront Resorts
.

Based out of our Miami/Doral office, this regional leader will oversee the commercial sales performance of our 4 foundational JOIA resorts in The Americas
:

• JOIA Rose Hall Luxury Beachfront Resort (Montego Bay, Jamaica) – Reopening / Transforming December 2026
• JOIA Aruba Luxury Beachfront Resort (Eagle Beach, Aruba) – Ramp Up

Commercial Strategy & Luxury Distribution: The commercial leadership for JOIA focuses on driving room revenues, market share, and rate premiums under the global luxury umbrella:
JOIA Luxury Beachfront Resorts
. The Regional Director of Sales & Marketing will be instrumental in executing sales strategies across key luxury distribution channels, elevating market perception, and capturing high-value luxury market share while leveraging the global strength and trade trust of Iberostar Hotels & Resorts.

A Roadmap of Growth & Expansion: This is an expansive cluster sales oversight role. Iberostar has a strategic growth plan to expand the JOIA footprint. The Regional Director of Sales & Marketing will play a central role in executing pre-opening commercial sales plans and trade rollouts for new JOIA properties within our existing footprint, as well as expanding into premier international destinations where we do not currently operate
.

What will your day-to-day work be like?

• Commercial "Fixer" Mandate: Act as a hands-on commercial task-force leader, deploying directly into properties to diagnose sales performance bottlenecks, optimize commercial ramp-up strategies, and mentor on-site sales teams through property transformations and pre-openings.
• Commercial Launch Playbook Execution: Architect and execute pre-opening sales strategies, ramp-up curves, and commercial distribution setups for all upcoming portfolio repositionings and new additions to the JOIA portfolio.
• High-Yield Commercial Strategy: Design high-yielding B2B sales and channel distribution strategies that capitalize on property amenities and signature experiences to command AAA 5 Diamond and Forbes-level rates.
• White-Glove Consortia & Travel Trade Dominance: Personally lead executive-level RFP pitches, preferred partnerships, and VIP account management across elite luxury Consortia (Amex FHR, Virtuoso, Signature Travel Network, Chase Heritage, and IHG Luxury & Lifestyle), perfectly balancing our existing Tour Operator strengths.
• B2B Trade Engagement: Lead sales roadshows, trade Fam Trips, and exclusive B2B showcase events to drive booking production from high-net-worth travel designers and luxury travel agencies across North America, Latin America, and Europe.

Owner & Financial Asset Acumen: Go beyond standard top-line sales…