Membership Manager

Responsibilities

• Drive Membership Sales & Occupancy:
  Responsible for achieving and exceeding monthly membership sales and occupancy targets across two designated buildings, proactively managing the pipeline and implementing effective sales strategies to maximize revenue and utilization.
• Tour Management & Team
  
  Coaching:
  
  Execute all tours, delegate standard tours to the building team, and continually coach team members on touring, sales administration, and best practices to ensure a consistent, high-quality sales process.
• Lead Generation & Prospecting:
  Proactively source, qualify, and nurture leads through networking, referrals, digital campaigns, and local outreach, consistently adding high-potential prospects to the sales funnel and maintaining an accurate CRM. Develop and execute comprehensive acquisition strategies to attract new members and achieve membership growth targets
• Understands the overall market competitor’s strengths and weaknesses, economic trends, supply and demand etc. Conduct market research to analyze industry trends to identify potential target markets and opportunities for membership expansion.
• Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
• Client Relationship Management:
  Maintain and deepen key member and broker relationships to identify and secure new opportunities for upselling and cross-selling memberships, office products, and custom enterprise packages.
• Market & Sales Initiatives:
  Act as a core member of the commercial team, participating in market-wide sales projects, cross-selling initiatives, and coordinating localized campaigns tailored to each building’s demographics and needs.
• Reporting & Performance Analysis:
  Regularly track, analyze, and report key sales and occupancy metrics, providing actionable insights to leadership and leveraging data to drive continual improvement in processes and results.
• Contract Management:
  Guide members and prospective clients through the membership agreement process, ensuring terms support occupancy goals and align with company policies.
• Marketing & Brand Awareness:
  Support and advise on marketing campaigns, develop broker programs, attend local networking events, and connect with organizations to boost brand reputation and drive top-of-funnel growth.
• Experience & Transition:
  Collaborate cross-functionally to deliver a seamless onboarding experience for new members, ensuring a coordinated approach between sales, marketing, and operations for maximum member satisfaction and retention.
• Regularly communicate with members to understand their needs, preferences, and feedback. Leverage insights to improve membership offerings
• Market Knowledge:
  Stay informed on market trends, competitor offerings, and pricing within the fl exible workspace sector to ensure Knotel’s products remain competitive and relevant.
• Hospitality & Member
  
  Experience:
  
  Be a visible and highly engaged presence within the buildings, creating a welcoming, personalized, and high-touch experience for both prospective and existing members. Proactively identify and address member needs, resolve issues, gather feedback, and help create a strong sense of community and connection within the workspace.
• Member Retention & Renewals:
  Proactively monitor member satisfaction and engagement to identify potential retention risks and opportunities. Support renewals by maintaining strong relationships, understanding changing member needs, and ensuring members continue to see value in their membership.

• Minimum of 3+ years of experience in relationship management, business development and/or sales roles in market
• Excellent verbal and written communication skills, project management, and business operations experience.
• Demonstrates integrity, adaptability, hospitality and accountability to elevate the experience of each member.
• Experience with Salesforce CRM and reporting or other marketing automation tools are strongly preferred