Brand Partner

Walk-On Holdings owns and operates a network of daily finance newsletters reaching roughly 300,000 subscribers combined, delivered across three points in the day: pre-market, midday, and after-close/weekend.

We monetize through sponsor ships priced on a straightforward, performance-based model with a guaranteed minimum outcome built into every deal. No CPM guesswork, no opaque bundles, which makes this a genuinely easy story to sell once you're in front of the right person.

We're looking for someone who wants to play a real role in growing a fast-moving media business. You'll serve as an evangelist for Walk-On Holdings externally — clearly articulating our value proposition to prospective sponsors, agencies, and partners — while working closely with an AI-powered system that handles the heaviest lifting of prospecting.

That system spots companies already spending money on newsletter advertising, researches other companies that could be a great fit even if they've never sponsored a newsletter before, identifies the right person to contact, finds their email and Linked In, and drafts personalized outreach messages.

Your job starts where the AI's output lands on your desk.

You're the human in the loop: you point the AI at new sponsor categories and agency relationships worth exploring, you check its work, you're the one who actually sends the outreach, you own the relentless follow-through that most people give up on too early, you keep the whole pipeline organized, and you get interested prospects booked onto the calendar.

This is a persistence-and-judgment role more than a research role. The research is done for you, but making sure nothing falls through the cracks is on you.

• Serve as an evangelist for Walk-On Holdings externally, clearly articulating our value proposition to sponsors and agency partners
• Direct our AI system toward promising new sponsor categories and source/maintain relationships with media and creative agencies, with a sharp focus on financial brands
• Review every AI-generated prospect package for accuracy before anything goes out under your name
• Send outreach personally and follow up persistently until you get an answer
• Multi-thread accounts — find and approach a new contact when the first one goes quiet
• Stay current on the newsletter and digital media industry, and on what competitors are doing, to keep spotting new opportunities
• Keep the pipeline dashboard current and accurate at all times
• Get interested prospects booked onto the calendar with good context passed along
• Represent Walk-On Holdings professionally in any partner or industry-facing conversations
• Meet and exceed targets for qualified meetings booked and pipeline generated, with revenue targets added once the role expands into closing

Beyond companies we spot sponsoring other newsletters, you'll use AI to proactively source prospects who aren't advertising in newsletters yet but would be a strong fit for our audience — think public companies, alternative asset managers, accounting firms, estate planning companies, and ecommerce brands selling products or services our readers would care about. This also includes media and creative agencies that place ads on behalf of multiple brand clients — landing one agency relationship can open the door to several sponsors  bring the ideas and judgment on what's worth exploring;

the AI does the legwork of researching and building out the prospect list.

For every sponsor prospect, the AI delivers a complete package: the company and placement details (if applicable), a proposed point of contact (with title and reasoning), their email (flagged as verified or best-guess) and Linked In profile, a personalization hook, and drafted messages (email, Linked In connection note, Linked In InMail).

Your job here is quality control: does the contact look right for this company's size and structure? Does the email look plausible? Does the draft actually make sense and sound right? Catch anything off before it goes out —…