National Account Lead

National Account Lead

BEL Promo is looking for a self-starting, results-driven sales professional to own and grow a portfolio of strategic and SMB growth accounts. As the National Account Lead, you will develop proactive, data-driven strategies to expand existing business, uncover new opportunities, and grow smaller accounts into large strategic partnerships. This is a hunter-focused role that requires strong business development, strategic account planning, and close collaboration with internal teams to drive revenue growth across your book of business.

Essential Functions:

(The reason this job exists is to perform these functions. These functions are performed regularly, seriously impacts other jobs, and there are a limited number of employees whose performance of the function can be distributed.)

• Analyze previous account data, order history, and purchasing patterns to understand what each account buys, how much they have purchased over time, and where growth potential exists.
• Identify key decision-makers and influencers within each account and build multi-threaded relationships across the organization.
• Evaluate each account's vertical market position and buying behavior to inform where and how to grow their spend.
• Build account-specific growth strategies, strategic campaigns, and storyboards that lay out how each account will be grown over time.
• Establish and maintain a disciplined call cadence per account to ensure consistent engagement, follow-through, and strategy execution.
• Maintain accurate, current account and order data in Bing Dynamics (CRM) to support strategy, forecasting, and reporting.
• View each account as an extension of Bel Promo's own sales force, equipping them with the tools, samples, and campaigns needed to position Bel Promo items and solutions to their customers.

Growth Account Portfolio Development

• Manage an assigned book of small-to-medium business (SMB) growth accounts alongside the large core strategic accounts.
• Apply the same account, order, and vertical market analysis used on core accounts to identify which growth accounts have the greatest potential to grow.
• Build and execute growth strategies, campaigns, and call cadences for growth accounts with the goal of developing them into large core strategic accounts for Bel Promo.
• Track growth account progress in Bing Dynamics (CRM) and graduate qualifying accounts into the core book as they reach large core account status.

Team Leadership & Cross-Functional Execution

• Hold and lead the strategic direction for each account in the book — setting the plan that all supporting roles execute against.
• Partner with Business Development Associates, directing their efforts to help execute the account growth strategy.
• Work with Customer Service to ensure service delivery supports and reinforces the account strategy.
• Direct and coordinate with Multi-Line Representatives in the field to execute the strategy and call cadence against each account.
• Direct and lead a team of professionals across departments to execute the strategy, functioning as the central point of accountability for account growth.

Quota Ownership & Performance

• Own an annual sales quota tied to the combined core and growth account book.
• Grow both the core accounts and the growth accounts year over year against set annual growth targets.
• Maintain a high level of organization to track, execute, and report on strategy progress across all accounts.

Essential

Qualifications:

(To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the competencies (minimum knowledge, skill, and ability) required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.)

Education/Certification:

• Bachelor's degree in Business, Marketing, or a related field preferred; equivalent professional experience will be considered in lieu of a degree.

Experience &

Skills Required:

• Proven track record in strategic account sales, key account management, or business development, with experience managing accounts of comparable scale.
• Demonstrated hunter mentality — comfortable…