VP Audience Development, LegalTechTalk

VP Audience Development, Legal Tech Talk  USA A bit about the role

As the VP of Audience Development, you will be responsible for building, nurturing and securing a network of buyers for Legal Tech Talk  USA.

In this role, you will contribute to the strategy and execution of buyer acquisition and retention at both an individual and organisation level, securing qualified senior leaders across the legal tech ecosystem to participate in our events and curated meeting experiences.

This is a hands‑on, target‑driven role focused on delivering both the volume and quality of buyers while nurturing long term relationships that strengthen the Legal Tech Talk  community year‑round and onsite.

You will serve as a strategic relationship builder and brand ambassador, identifying, engaging, and securing senior‑level buyers through multiple outreach channels including phone, email, Linked In, in‑person meetings, industry events, and leverage existing partnerships. You will confidently communicate the value of Legal Tech Talk ’s portfolio and programs, aligning buyer priorities with sponsor and partner objectives to drive meaningful connections and measurable outcomes.

With a strong sales‑oriented mindset, you will manage your own recruitment targets, consistently meeting and/or exceeding KPIs. You will own pipeline management and reporting, maintaining accurate CRM records to track outreach, conversions, registrations, buyer quality metrics, and overall program performance.

• Manage and grow key business accounts, developing existing relationships and generating new connections with buyers
• Arrange virtual and in-person meetings and presentations with individuals, associations and accounts to deliver registrations of large contingents from top buyers for the Hosted Programme as well as paid for delegate tickets
• Meet weekly and monthly attendee acquisition and revenue targets
• Prospecting via phone to grow new business pipelines and follow up on marketing efforts, also leveraging data platforms directly (Linked In, Hub Spot)
• Identify and engage with senior and C‑suite executives, confident to understand their key projects and challenges and communicate Legal Tech Talk ’s portfolio and capabilities
• Conceptualise and execute new engagement methods
• Identify Legal Tech Talk  advocates and empower them to support and engage with our community
• Be a Legal Tech Talk  advocate, creating your own social presence in line with the Legal Tech Talk  brand, responding to community conversations and sparking discussions of your own
• Staying up to date with industry-led trends, bringing them forward, and continually contributing to and help shape the community roadmap
• Cross-collaboration with content, marketing, events and sales to ensure we’re tactically leveraging our community to meet team and org wide goals
• Attend industry events, ensuring ROI is demonstrated
• Manage the entire sales process from initial contact through to post show feedback
• Regularly build data and ensure CRM is updated daily with new leads and opportunities
• Track registration, produce contingency plans when necessary to meet independent and overall target goals and KPIs
• Demonstrate high standards of customer service and community building
• Work closely with marketing to convert inbound leads to registered attendees
• Build and execute email marketing campaigns to drive awareness and conversion across key accounts, including producing exciting, original and highly personalised and targeted copy

Experience Required

• Experience in high growth, high volume account management or new business sales within the events, legal, professional services or SaaS industries
• Demonstrable experience in a targeted & performance‑based Sales/Business Development role
• An effective sales leader with a track record of top performance and exceeding sales targets, confident in all stages of the sales cycle
• Confident presenter and ability to engage with the C‑suite
• Exhibit self‑motivation and an inquisitive nature
• Be comfortable in a fast‑paced, high growth, entrepreneurial environment
• Experience in developing a pipeline from scratch, with the…