Digital Marketing Specialist

Digital Marketing Specialist

Miamisburg, OH, USA

USD 50k-70k / year + Equity

Summary:

Aeroseal is looking for a Digital Marketing Specialist who will own conversion and pipeline impact across the mid and bottom of the funnel. The role is responsible for moving leads to qualified prospects, qualified prospects to pipeline, and writing the copy and campaigns that make it happen.

• 2–4 years in B2B marketing, growth, lifecycle, or demand generation—at least one role with direct ownership of campaigns or conversion metrics.
• Hands‑on email/marketing automation experience (Hub Spot, Marketo, Pardot, Klaviyo, or similar) — built and shipped nurture flows, not just sent broadcasts.
• Proven copywriting chops — can point to emails, landing pages, or ads you wrote that moved a number. Portfolio or work samples required.
• Comfort with landing page tools and basic CRO — built/edited pages in a CMS or page builder (Webflow, Unbounce, Instapage, Hub Spot CMS, Word Press), run A/B tests, and read the results.
• Funnel literacy — understands lead → marketing qualified lead → sales qualified lead → opportunity → close, and can talk fluently about conversion rates between stages.
• Analytics fluency — pulls and interprets data from GA4, Hub Spot, or similar without needing a BI team; comfortable in spreadsheets (pivots, basic formulas).
• Demonstrated AI workflow — actively uses LLMs in daily marketing work (copy, segmentation, ideation). Can speak specifically to tools and use cases.
• Writing‑first communicator — can frame a hypothesis, document a test, and summarize results in a few sharp sentences.

• Mid‑funnel conversion (lead → qualified prospect). Improves conversion between lead capture and a qualified prospect handoff to sales. Partners with sales on lead scoring, routing, and follow‑up.
• Bottom‑funnel conversion (qualified prospect → pipeline). Drives qualified prospects into pipeline through nurture sequences, enablement content, and buyer‑journey messaging.
• Email and nurture campaigns. Owns lifecycle email end to end—strategy, segmentation, copy, sequencing, deliverability, reactivation, and nurture‑driven conversion.
• Copy and messaging. Writes and iterates conversion‑focused copy across landing pages, forms, emails, ads, and nurture flows. Translates positioning and customer insight into messaging that moves prospects forward.
• Landing page conversion (CRO). Owns the landing page and CRO program. Writes page copy, forms hypotheses, ships A/B and multivariate tests, and iterates on what converts.
• Funnel performance. Tracks funnel performance, surfaces drop‑off points, and recommends next actions. Brings findings and a plan, not just a dashboard.
• Continuous testing. Runs a steady experimentation cadence. Forms hypotheses, ships tests, captures learnings, and scales what works.

Estimated pay range: $50,000 to $70,000 per year. Actual pay is based on experience, skills, and location. Compensation details listed reflect the base salary and do not include bonuses or benefits.

• Robust insurance package—including medical, dental, vision, short‑ and long‑term disability, and life insurance through a national provider.
• 401(k) with employer match above industry benchmarks.
• Paid parental leave.
• Company stock options.
• On‑site fitness center with weekly group training and yoga instruction.
• Growth mindset learning reimbursement, including tuition and book reimbursement.
• Flexible PTO program.
• Dog‑friendly workplace.
• Participation in bonus programs commensurate with role and scope of responsibility.

Aeroseal, LLC. is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We are dedicated to fostering an inclusive and diverse workforce and encourage applications from all qualified candidates, including those with diverse backgrounds and those with disabilities, in accordance with applicable law.

Reasonable accommodations are available upon request for candidates taking part in all aspects of the application and hiring process.