Growth Marketing Specialist - Onsite

Job Description

Company Overview

Our client is a boutique family-owned vertically integrated real estate development firm specializing in Design-Build and Construction located in New Jersey. They manage the full lifecycle of development—design, construction, execution, and operations—allowing us to control outcomes, reduce risk, and maximize project-level returns.

• Design-Build & Construction
• Property & Construction Management
• General Contracting
• Commercial Realty

Our client is looking for a 100% self-sufficient Digital Marketing engine. You will be the sole driver of growth for a portfolio of three brands: one construction company (B2B) and two ecommerce brands (B2C).

This is not a role for a "manager" who delegates to agencies. This is a role for a builder and an executor. You must be able to write the copy, design the creative, set up the tracking pixels, launch the ads, optimize the budgets, and report on the ROI—entirely on your own.

You will be wearing two very different hats daily:

• Google Ads (Search & Display): Capture high-intent construction leads and drive ecommerce traffic. You must be an expert in keyword research, negative keyword management, and bidding strategies.
• Social Ads (Meta & Tik Tok): Create and manage profitable campaigns for the ecommerce brands. You understand hooks, creative testing, and scaling winning ad sets.
• Linked In Ads: Target decision-makers, developers, and property managers for the construction side.

• B2B: Build cold outreach sequences and nurture drips to keep construction prospects warm.
• B2C: Manage the full lifecycle for ecommerce (Welcome flows, Abandoned Carts, Post-Purchase upsells) to maximize Customer Lifetime Value (LTV).

• Ad Creative: You don't need to be a graphic artist, but you must be proficient in tools like Canva or Photoshop to create high-converting image and video ads on the fly.
• Copywriting: Write compelling ad copy, landing page headlines, and email subject lines that convert.

• Tracking: Ensure pixels, conversions API, and Google Analytics 4 are firing correctly across all sites.
• Reporting: Provide weekly reports on ROAS, CPA (Cost Per Acquisition), and Lead Quality without being asked.

Absolute Must-Haves (Non-Negotiable):

• Direct execution experience with Google Ads, Linked In Ads, Meta
• Ownership of budget, KPIs, and reporting
• Strong analytical mindset
• Comfort working directly with a founder

• Proven experience managing both lead generation (B2B) and direct-to-consumer sales (B2C).
• Hands-on Hub Spot expertise - Configured Hub Spot workflows, Built lead scoring models, Owned lifecycle stages, Managed CRM–sales handoff, Built dashboards and attribution.
• 100% Self-Sufficiency:
  You do not require an agency, a designer, or a copywriter to get a campaign live. You own the process from idea to execution.
• Platform Mastery:
  Deep expertise in Google Ads Manager, Meta Business Suite, Linked In Campaign Manager, and Email platforms (e.g., Klaviyo, Mailchimp, or Hub Spot).
• Financial Literacy:
  You treat the marketing budget like your own money. You are obsessed with ROI and cutting wasteful spend.

• A consistent pipeline of qualified bid requests and meetings booked.

• Consistent month-over-month revenue growth and a healthy ROAS.

• Health benefits including medical, dental and vision
• 15 days PTO
• Base salary: $90k–$110k + leads turned to deals commission
• Performance bonus tied to pipeline
• Equity upside possible