Digital Marketing Strategist

About Flexible Plan Investments

Flexible Plan Investments is a nationally recognized investment manager with more than 45 years of innovation in risk‑managed investing. We help financial advisers navigate changing markets through actively managed investment strategies and technology‑driven solutions.

We’re looking for a strategic, data‑driven Digital Marketing Specialist who can own our digital marketing initiatives, expand our online presence, and lead growth across paid, organic, web, and social channels.

Hybrid position based in Bloomfield Hills, Michigan (Long Lake & Telegraph). Candidates must be able to work in the office several days each week.

• Develop and execute integrated digital marketing strategies that increase brand awareness, website traffic, adviser engagement, and qualified lead generation.
• Lead both paid and organic content strategies across multiple digital channels.
• Identify new opportunities for growth through data analysis, competitive research, and emerging marketing technologies.

• Plan, launch, optimize, and manage paid campaigns across Google Ads, Linked In, Meta, and programmatic advertising networks.
• Develop audience targeting strategies using display, native, video, retargeting, CTV, geofencing, and other digital ad formats.
• Monitor campaign performance and continually optimize budgets, creative, and audience segmentation to maximize ROI.

• Own and grow the company's Linked In presence through strategic content planning, publishing, employee advocacy, and engagement initiatives.
• Develop monthly content calendars aligned with marketing campaigns, product launches, webinars, and industry trends.
• Execute strategies that increase followers, engagement, website traffic, and overall online visibility.

• Lead ongoing website optimization initiatives focused on improving user experience, lead generation, and search visibility.
• Implement and maintain technical SEO, on‑page SEO, schema markup, metadata, page speed improvements, internal linking, and content optimization.
• Develop strategies for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve visibility across AI‑powered search experiences.
• Partner with developers to identify and resolve technical website issues while improving overall site performance.

• Own marketing analytics and performance reporting using GA4, Google Tag Manager, Looker Studio, Linked In Analytics, and marketing automation platforms.
• Create executive dashboards and deliver monthly (MoM), quarterly, and campaign performance reports with actionable recommendations.
• Analyze website behavior, conversion paths, attribution, and campaign effectiveness to guide future marketing strategy.

• Use campaign data and customer insights to guide creative direction, messaging, and campaign optimization.
• Partner with designers, copywriters, sales, and product teams to develop high‑performing marketing assets.
• Lead A/B testing initiatives across ads, landing pages, email campaigns, and website experiences to continuously improve performance.

• Work cross‑functionally with sales, marketing, compliance, and leadership to execute integrated marketing initiatives.
• Stay current on digital marketing trends, financial services marketing regulations, AI search, and emerging advertising platforms.

• 4 years of experience in digital marketing, preferably within financial services, Fin Tech, or B2B industries.
• Proven experience developing and executing both paid and organic digital marketing strategies.
• Hands‑on experience managing Google Ads, Linked In Ads, Meta Ads, and programmatic advertising platforms.
• Strong understanding of digital advertising formats including search, display, native, video, retargeting, CTV, and geofencing.
• Experience managing and growing corporate Linked In pages and executing social media content strategies.
• Strong knowledge of technical SEO, on‑page SEO, website optimization, AEO, and GEO best practices.
• Experience with Google Analytics 4 (GA4), Google Tag Manager,…