Marketing Manager III; AVP Paid Social Manager

Marketing Manager III (AVP Paid Social Manager)

Role Summary/

Purpose:

The client is continuing to build a world class Performance Media Organization committed to driving results with our retail and strategic partners, while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Paid Social Manager to lead efforts in driving successful digital campaigns, supporting our Health and Wellness portfolio across the client enterprise.

This role will execute and optimize efficient paid social campaigns including work within Meta, Pinterest, Reddit, and Linked In. This position is currently remote, but may occasionally commute to one our offices for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social Analysts
• Monitor campaign performance daily and optimize based on KPIs
• Directly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leader
• Develop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volume
• Identify opportunity for automation leveraging internal/external tools such as Sprinklr
• Collaborate with analytics on measurement, tagging and reporting
• Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategy
• Manage external partner relationships, identify new channels and innovative opportunities
• Provide oversight and coaching to Paid Social Analyst as needed
• Present Paid Social capabilities, case studies, learnings and strategic POVs to client teams and internal Performance Marketing teams

Qualifications/Requirements:

• Bachelor's Degree or in lieu of degree, high school diploma/GED and 7+ years Marketing experience
• 6+ years of hands-on experience managing paid social campaigns – actively working within buying tools at an agency and/or in-house media team
• Must have executed campaigns within several paid social tools, including Facebook/Instagram, Linked In, Pinterest, Reddit, etc
• 2+ years of experience leading large social media brands and mentoring/managing junior team members

Desired Characteristics:

• Understanding of all areas of campaign building, pacing, optimizing, and reporting and starting to identify and understand a specific area of interest.
• Experience working on both B2C and B2B campaigns; working in financial, health or retail categories a plus
• Solid understanding of the technical build of a paid social campaign (bidding structure, tagging, trafficking, custom events, audience management etc.)
• Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
• Creative and resourceful; proven ability to problem solve and look for new ideas
• Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
• Advanced skills in Excel and PPT are essential as well as strong business writing skills
• Comfortable presenting to senior client team stakeholders
• Strong aptitude for numerical detail and analytical thinking