Digital Marketing Specialist

Please see Special Instructions for more details.

* Temporary staff employees are ineligible to receive benefits (leave, health coverage, State service credit, etc.). They are, however, covered by Worker's Compensation provisions.

However, any non-permanent employee hired to work 30 or more hours per week for three months or more (cumulative of all positions, and not designated as variable hour worker), must be offered the chance to enroll in the High Deductible Health Plan, within 30 days of their eligibility. Any non-permanent employee hired to work less than 30 hours per week (cumulative of all positions or designated as variable hour worker – i.e. student workers) are measured during designated measurement periods.

If they average 30 or more hours per week over a designated measurement period, they will be offered the chance to enroll in the High Deductible Health Plan and will be notified of instructions.

• Temporary hourly workers (eligibility based on FTE, duration of more than 30 days) FTE .75+ (cumulative of all jobs) or measured full-time, offered the high deductible health insurance
• Temporary salaried workers (regardless of the FTE, duration of more than 30 days) Reported as full-time & offered the high deductible health insurance

Hours within M-F, 8-5 p.m. preferred, but flexible

Pay Rate $22.00

• Bachelor’s degree from an accredited university.
• Marketing or communications experience preferred.

Departmental

Preferred Experience , Skills, Training/

Education:

• Experience:
  
  Proven track record in managing digital-first marketing campaigns (higher education experience is a plus).
• Technical Proficiency:
  Strong command of CMS platforms, Google Analytics, SEO tools, and PPC ad managers. Hands‑on experience with higher‑education CRM platforms is preferred.
• Analytical Mindset:
  Ability to translate complex data into actionable insights for the broader marketing team.
• Communication:
  Excellent written communication skills for digital copywriting (email, web, and ads).

The Digital Marketing Specialist is a strategic and technical role focused on developing and executing data‑driven digital marketing strategies to promote the Graduate School’s programs and initiatives. This role specializes in optimizing the Graduate School’s online presence, driving lead generation through paid and organic channels, and leveraging analytics to measure enrollment success.

• Website Management & Optimization:
  Maintain website content and navigation with a focus on user experience (UX), accessibility ( WCAG compliance), and conversion rate optimization ( CRO ). Ensure all digital content is accessible, current, and tightly aligned with the Graduate School and UNC Charlotte web guidelines.
• Email Marketing & Automation:
  Design and execute targeted email campaigns. Optimize marketing automation workflows to move prospective students through the enrollment funnel effectively.
• Search Engine Optimization ( SEO ) & Generative Engine Optimization ( GEO ):
  Develop and implement traditional SEO and modern GEO strategies to improve organic visibility. Perform keyword research, on‑page optimizations, and structured data adjustments to increase discovery across both traditional search engines and AI‑driven answer engines for graduate programs.
• Paid Advertising ( SEM /Social):
  Plan, launch, and manage paid digital campaigns across platforms such as Google Ads, Linked In, and Meta to drive high‑quality inquiries and applications.
• Analytics & Reporting:
  Monitor and analyze website traffic and campaign performance using tools like Google Analytics and Hotjar. Provide regular reports on KPIs, ROI and…