Director of Sales, Promotional Products

Description

Are you a dynamic sales leader with a passion for building high‑performing teams and driving disciplined growth? Helm is seeking a seasoned and highly networked Director of Sales, Promotional Products, to lead and scale our national Drop‑Ship/Spot Buy sales organization while elevating our existing sales team.

• Not required to be based in Detroit but must be willing to travel to Detroit‑area and Baltimore sales offices, with additional travel as needed.

• Full commercial responsibility for the Promotional Products business, owning revenue performance and growth targets.
• Lead, coach, and develop a team of field‑based sales professionals, build and expand a national sales team, and establish clear territories, sales cadences, and accountability standards.
• Support key opportunities, ensure CRM and forecasting discipline, and identify pathways for Drop‑Ship/Spot Buy relationships.
• Strengthen sales culture by setting clear expectations, driving professionalism, and creating a high‑accountability environment grounded in metrics and results.
• Cross‑functional partnership with Client Services, Operations, and Finance to ensure smooth execution and client satisfaction.

• Direct experience in the promotional products industry, including Drop‑Ship selling.
• Proven track record leading and scaling field sales teams across multiple regions.
• Network of customers, steady confident leadership, strong emotional intelligence, and ability to coach, upgrade, and hold teams accountable to high standards.
• Ability to build and expand a national sales team.

At Helm, you’ll have the opportunity to shape the future of a growing business, make a visible impact, and lead a team in a fast‑paced, collaborative environment that values clarity, ownership, and results.

Total on‑target earnings (OTE): $140,000–$160,000 annually, consisting of a base salary plus a variable, performance‑based component.

If you’re ready to lead, grow, and win, we’d love to hear from you.