Marketing Communications Director

Overview

Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible. The company is built on breakthroughs, and we are seeking talent to help move our company and the world forward.

Requisition Number: 72752

At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more. Corning’s businesses are evolving to best serve our customers, industries, and consumers across Life Sciences, Mobile Consumer Electronics, Optical Communications, Display, and Automotive markets.

Come break through with us.

In this role you will be responsible for leading the communications team to develop strategic messaging for the Solar MAP including all employee communications, executive communications, investor relations and deliver key business objectives by supporting all product marketing related activities, media and public relations across both solar and semiconductor markets. In addition, the role will coordinate closely with Corning Executive Communications (office of CEO and COO) and Solar GA team to support business initiatives.

• Lead the annual planning process to develop and implement the marketing communications strategy, messaging and program of communications activities including public relations, media relations, trade shows and customer outreach activities.
• Develop and coordinate with respective business managers (semi, poly, wafer, module) product communications activities including product communications plans, related technical and commercial collateral materials, press releases, product presentations, media activities, product webpages, live product demonstrations, technical presentations and related tradeshow/conference exposures, and any social media content.
• Lead all promotion activities for new product launches including naming, promotion, media interviews, launch events, article placement, influencer interviews and branding campaigns.
• Develop and implement proactive public relation, media relations and community engagement plans across the business locations. Establish media contacts and develop relationships to help broaden and deepen communication channels.
• Develop and execute the integrated messaging for the new Solar MAP in support of business objectives through employee townhalls and communications meetings across business locations (MI, AZ) and products (semi, poly, wafer module).
• Lead quarterly earnings communications process and activity for Solar in close collaboration with finance and Corporate IR teams.
• Develop executive communications for internal communications including CMG, Board of Director Meetings and SLT, and external communication opportunities. Coordinate with all three business (poly, wafer, module) to integrate core messaging, financial results and growth opportunities.
• Develop and maintain crisis management and response plan.

• Coordinate across the Solar business managers and Corporate Communications to create an integrated communications strategy and ensure strong alignment of messaging and position.
• Lead tradeshow activities including overall project management, speaking engagements, customer engagement and media events.
• Collaborate with Corporate Communications teams to ensure alignment of positions and response plans; develop messaging documents, Q&A, stand-by statements and other materials as needed.
• Own and manage digital marketing platforms, develop content and strategies in support of the business objectives.
• Monitor and react to industry issues that impact Solar and provide the organization with the capabilities and platform to assert its leadership position with the media, customers, influencers and other stakeholders.
• Develop and write news releases, feature articles in support of PR and media efforts.
• Supervise and develop a team of communications professionals, with an emphasis on skill-building that develops talent and…