Paid Search Manager

Overview

Why Vagaro? At Vagaro, we believe in fostering a collaborative and inclusive work environment where every team member can thrive. Our culture is built on innovation, continuous learning, and a passion for making a positive impact. We support our employees' growth and vision for themselves, offering opportunities for professional development and career advancement. Join us and be part of a team that values creativity, teamwork, and a commitment to excellence.

Plus, we know how to have fun while getting the job done!

We’re looking for a hands-on Paid Search Manager to own and scale our paid search acquisition efforts. This role is heavily execution-focused, with responsibility for campaign creation, optimization, and performance improvement across Google Ads primarily, with exposure to Bing and Apple Search Ads. You’ll be expected to think strategically, but spend most of your time in the platforms, building, testing, and optimizing.

This is an onsite position based in Pleasanton, CA.

• Base Annual Salary: $114,000 - $151,000
• Annual Bonus: Up to a 10%

• Own end-to-end paid search execution across Google Ads, Bing Ads, and Apple Search Ads
• Build and manage campaigns: keyword research, structure, match types, bidding, and budgets
• Continuously optimize performance through:
• Search term analysis & negative keyword management
• Bid & budget adjustments
• Ad copy testing and asset iteration
• Partner with design and content teams on ad assets and landing page alignment
• Analyze performance across the full funnel (click → conversion → revenue)
• Monitor attribution, conversion tracking, and data integrity
• Identify growth opportunities through new keywords, campaign types, and audience strategies
• Report on performance with clear insights and recommendations

• 4+ years of hands-on experience managing paid search campaigns
• Deep expertise in Google Ads (Search, P-Max, App or Demand Gen a plus)
• Experience with Bing Ads and Apple Search Ads
• Strong understanding of keyword strategy, auction dynamics, and Quality Score
• Data-driven mindset with strong analytical skills
• Comfortable working with dashboards, raw data exports, and experimentation
• Experience collaborating with design, analytics, and engineering teams

• Experience at scale with large budgets
• Familiarity with attribution tools and analytics platforms

• Experience optimizing for downstream metrics (LTV, CAC, retention)

Joining Vagaro offers you an exciting opportunity to be part of a growing and innovative company that is revolutionizing beauty, wellness, and fitness software. As a Growth Marketing Manager, you will have the chance to shape Vagaro s success and make a significant impact on the success of our growth marketing efforts.

If you are driven, ambitious, and passionate about growth marketing, we invite you to apply for this position. Please submit your resume outlining your relevant experience and why you believe you would be a great fit for the role.

• Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
• Generous PTO: 15 accrued days, plus 10 company holidays annually.
• Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family.
• Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through Tickets At Work .
• Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments.
• Food Perks: $50 monthly stipend for our onsite micro-kitchen and a complimentary Door Dash Dash Pass subscription.
• Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a Linked In Learning account to master new skills.
• Financial Security: 401k program with 4% matching and optional life/supplemental insurance.
• Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized!

Vagaro is proud to be an Equal Employment Opportunity and affirmative action employer. We foster an inclusive environment where individuals are evaluated without discrimination based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity, veteran status, or any other characteristics protected by law.

Your privacy matters! At Vagaro, we are committed to protecting your personal information. Before proceeding with your application, please review our Employee and Applicant Privacy Notice here. By submitting your application, you acknowledge that you have read and understood our Privacy Notice, which outlines how we collect, use, disclose, and protect your information during the recruitment and employment process.

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