Specialist, E-Commerce SEO

Location: Byron Center

As a member of the C&S Wholesale Grocers family of companies, Spartan Nash is a food solutions company that delivers the ingredients for a better life  A distributor, wholesaler and retailer with a global supply chain network, Spartan Nash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states

Our braggingly happy team members - ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists - create braggingly happy customers spanning national accounts, independent and chain grocers, e commerce retailers, U S  military commissaries and exchanges, and the Company's own brick and mortar grocery stores, pharmacies and fuel centers

Ready to contribute to the success of our food solutions company? Apply now

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* Location:

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* 850 76th Street S W    Byron Center, Michigan 49315

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* Position Summary:

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*  This role is responsible for performing in depth audits and implementing SEO  Search Engine Optimization  best practices across existing/new E commerce websites as well as delivering analytics and recommendations about future actions needed for SEO and general website maintenance  This role will also be responsible for interpreting customer behavioral analytics to help streamline the customer experience online as well as report back key metrics to various internal and external stakeholders

** Here's what you'll do:*
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** SEO Implementation & Management*
* + Perform keyword research and recommend on page optimization based on business objectives for existing content

+ Monitor, research and analyze SEO performance data to determine effectiveness of optimization implementations

+ Provide SEO analysis and recommendations on meta tags, headlines, body copy, URLs, etc

+ Prepare various optimization related reports and analysis  schedule and/or ad hoc  

+ Assist management in tracking marketing initiatives and milestones to define and implement search marketing strategies and activities

+ Maintain, trouble shoot, and resolve SEO technical issues  Orphan web pages, duplicate content, meta description issues, broken links, H1 tags, etc  

+ Work in conjunction with the media team to ensure our organic presence compliments our paid presence and campaigns

+ Work in conjunction with the brand and loyalty teams to ensure key brand pillars and differentiators are represented in our organic strategy

** Website Management*
* + Assisting with E Commerce websites and applications to meet and deliver established E Commerce sales and profitability through merchandising plans and E Commerce processes

+ Collaborate with internal departments and external customers  i e  vendors, merchants, etc   to implement and support the Company's E Commerce initiatives; identify and recommend process improvements to appropriate business partners to grow online sales and improve the E Commerce presence

+ Assist with creation and execution of customer programs and events

+ Practice best in class customer service and support

+ Additional responsibilities may be assigned as needed

** AI Analysis & Recommendations*
* + Research and execute best practices related to AI trends

+ Build and support a best in class SEO and GEO  Generative Engine Optimization  experience for online customers

+ Utilize AI to assist with task streamlining/content creation  as appropriate

** Additional Responsibilities**  

+ Take on additional responsibilities as assigned or as the business needs evolve  

** Here's what you'll need:*
* ** Education**  

+ Bachelor's degree  Required  in Marketing, Business Administration, Economics, Mathematics or other related field or equivalent combination of education and/or experience

** Experience**  

+ 2 4    years experience with SEO/GEO campaign management software  i e  Bright Edge, SEMRush, MOZ, etc  

+ Knowledge of the search engine ranking criteria of the leading algorithms, organic search trends, and HTML, CSS and JavaScript development as they relate to SEO

** Skills & Abilities**  

+ Strong written and verbal communication skills

+ Strong organizational, prioritization, time…