Product Marketing Specialist

Product Marketing Specialist – Light Duty

Flexco, a leading global manufacturer, is seeking a Light Duty Product Marketing Specialist to work in our Walker facility. The chosen candidate will collaborate with numerous teams for sales and marketing support, reporting, and analysis. This individual will participate in a wide array of marketing and sales projects. Prior experience with product management within a manufacturing setting is a huge plus.

Grand Rapids

Marketing

• Bachelor’s degree in business, marketing or related field required
• Product Manager certification will be a huge plus
• Minimum of 2 years of product management/support experience
• Exposure to ERP and PLM systems
• Proficient in Excel, Word, Power Point, and data extraction
• Excellent communication and organizational skills
• Strong self-motivational skills required
• Comfort with up to 30% travel with potential for international
• Occasionally exposed to elements such as dust, heat, and/or cold during customer visits
• Strong mechanical aptitude - Qualification essential
• Financial and sales analysis skills
• Strong technical and commercial understanding of product lines and industries being supported.
• Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Strong written and verbal communication skills
• Strong internal and external customer relationships;
  Ability to effectively work within a matrixed organization

• Conduct site visits and engage with customers to gather VOC (Voice of Customer) to assist with the development of the Marketing Specification for new products.
• Maintain competitive database that assesses competitive landscape, including market size, competitive share, understanding of the SWOT of the competition.
• Assists with the creation and execution of product launch marketing materials for designated product category, ensuring alignment across content, packaging, digital updates, and promotional opportunities.
• Reviews and updates existing marketing collateral to ensure content is current and is aligned with our brand and strategy.
• Provide/gather subject matter expertise and work with Marketing Communication team to develop technical support materials, including IOMs and videos.
• Generate various marketing related reports and analysis.
• Provide various tactical support, including generation of quotes and samples
• Provide tactical support to assist with marketing requirements for sales and ops support.
• In some cases, complete ownership of a particular product or product class. Includes strategy development, pricing recommendations, new product development, and tactical support.
• Provide insights and data to support product strategy and strategic initiatives.
• P&L:
  Develop general understanding of P&L and assist with analysis and initiatives to improve performance.

• Medical (including Rx), dental, vision on day one of employment
• 401(k) with up to 8% matching funds
• 12 paid holidays per year
• Up to 10 vacation days and 10 personal days
• Tuition reimbursement/educational assistance
• Life insurance, disability insurance, vacation, and more.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.