Social & Digital Marketing Manager

Are you the definition of self-sufficiency, where you prefer being able to both develop and implement social & marketing programs across all digital channels? Do you have a relentless work ethic and need to “win”?

If so, we are adding a strategic, innovative, and self-sufficient leader to our growing team as our Social & Digital Marketing Manager. This individual would have complete control and authority to drive content development and strategy across Mitten Extract’s digital ecosystem.

Mitten Extracts is looking for a Social & Digital Marketing Manager to manage and execute the brand’s digital presence across social media, loyalty, website, email, SMS, and digital product launch campaigns.

This role is ideal for someone who is creative, organized, consistent, and able to manage multiple digital channels without needing heavy daily direction. The right person will help keep Mitten active, professional, and engaging across all consumer-facing digital platforms while supporting brand growth, product launches, retail awareness, and customer loyalty.

This is not just a posting role. This person will own the social media calendar, loyalty program communication, website updates, digital campaigns, content coordination, and weekly reporting.

• Manage Mitten Extracts’ social media presence across Instagram, Tik Tok, Linked In, You Tube Shorts, and other relevant platforms.
• Build and maintain a consistent weekly social media content calendar.
• Write captions, schedule posts, manage stories, repost retail/customer content, and keep the brand active daily.
• Monitor comments, DMs, tags, mentions, and customer engagement.
• Coordinate with the content creator, graphic designers, and marketing team to collect photos, videos, reels, product content, and campaign assets.
• Identify content trends, creator opportunities, and ways to make the brand feel more active, relevant, and engaging online.

• Manage and grow the Mitten Extracts loyalty program, including customer signups, rewards communication, QR code campaigns, product drop alerts, and customer engagement.
• Create, schedule, and track email and SMS campaigns for product launches, promotions, strain drops, retail availability, and brand updates.
• Help build campaigns that drive customer engagement, repeat purchases, and product awareness.
• Track loyalty program performance, including new signups, engagement, campaign results, and customer retention.

• Manage basic website updates, including product pages, strain menus, store locator updates, homepage banners, landing pages, blog/news updates, and product launch pages.
• Make sure the website stays current with new products, packaging updates, product descriptions, strain information, and brand messaging.
• Coordinate with web developers or outside vendors when larger website changes are needed.
• Track basic website performance, including traffic, product page activity, signups, and campaign landing page results.

• Support digital rollouts for new product launches, strain drops, seasonal campaigns, and brand announcements.
• Help build launch plans that include social media, website updates, loyalty communication, email, SMS, and digital assets.
• Work with the creative team to make sure all digital assets are delivered on time and posted correctly.
• Support retail awareness through digital content, store locator updates, retailer reposts, product education, and “where to buy” communication.

• Help keep Mitten’s digital presence clean, updated, and consistent across all platforms.
• Assist with online menu/listing updates where needed, including retailer-facing or consumer-facing digital platforms.
• Help organize digital assets, product photos, videos, copy, and campaign materials.
• Maintain brand consistency across captions, emails, SMS, website copy, and launch messaging.

• Provide a simple weekly digital marketing report covering social media performance, loyalty growth, website updates, campaign results, and upcoming priorities.
• Track what content is working and recommend…